Developing your brand
Good branding tells a story as soon as it is encountered, and great branding means your story and reputation is memorable after this first interaction. Communicating your business from your traffic’s very first exposure and interaction with you is crucial. Your brand connotes who you are, what you do, and what your consumers can expect from you, so its visual identity and character needs to be faithful to your business. Developing a logo, character, visual identity, and tone of voice creates a unified brand image that can be capitalised on over all manner of platforms, be they print or digital or product.
Your brand strategy means identifying your demographic and core client base and what resonates with them. We use this to inform on your brand’s position in the marketplace and where its crucial touchpoints will be.
Your brand identity is your tone of voice, character, and logo that communicates to your consumers who you are and who you are aimed at. Your reputation and target demographic should be gleaned from this visual and verbal identity.
Communicating Through Content
Written content, such as social media captions and website copywriting, communicates your brand through the words and tone you use and how you engage with your target demographic.
Understanding the Market
In order to launch a coherent brand that is in line with your business, you need to understand the market. What or who is currently out there, what works, and where the gaps in the market are will inform your brand creation.
Telling your business’ story through communication elements such as visual identity and how that resonates with your consumer base inspires a subconscious engagement with your brand reputation and the values you embody as a business.
Credibility and Brand Promise
Your branding needs to be true to your business: your services, core values, and what your clients can expect from you. Your brand delivers on assumptions about your products and services, so it’s important that brand business interlink.