Great, you’ve got a website – but so does 99% of your competition. What’s crucial to your growth as a business is how you use it – and that means creating valuable content for your clients that’s updated on a regular basis.Read More
Ask any business about their digital marketing plans when a recession looms, and the majority of them will be winding down their activity, citing cost-saving measures. But what if the opposite was true – and spending was part of the cure? We’reRead More
As marketing experts here in Nottingham, we’re always one step ahead of the constant changes that sweep the aesthetics and dental sectors – whether it’s regulations over POMs or essential legal standards that could affect your clinic or practice. Recently, fake reviewsRead More
Dentists suffer from bad press. Fact. This isn’t new. It’s a historical hang up. Dentists are associated with toothache and then further pain when it comes to the tools used to deliver the treatment that will resolve the toothache! Dental anxiety isRead More
If you’re not currently using social media to market your aesthetic clinic, you’re missing out on building your customer base. Perhaps you associate social media with friends and family, bands you like, and groups that interest you. But it’s also a powerfulRead More
If you read beauty websites, you aren’t necessarily looking for teeth whitening, but you might see an advert for it which catches your attention. Similarly, you might be cruising through your social media accounts to find out what your friends are upRead More
If you’re not currently taking advantage of Google ads, your business isn’t benefiting from Google’s unique ability to help you grow your client base. This is an incredibly powerful and effective marketing tool that you’re ignoring. It’s a bit like ploughing aRead More
When you type ‘anti-wrinkle injections’ into Google, along with the city or town where you’re based, you’re performing the same action people looking for Botox treatment locally are also doing. These people are all your potential customers, and if you’re appearing onRead More
What does your dental practice offer that you’re particularly proud of? Perhaps you’ve just started to offer aesthetic anti-ageing treatments? Maybe you’ve had a terrific review for your implant- secured dentures? Or maybe you want the world to know about your recentRead More
Effective digital marketing for your aesthetic clinic has the power to dramatically grow your customer base. You might have the cleanest, most welcoming clinic in the world, with the widest range of treatments possible, but if you’re not attracting new customers, yourRead More
Everyone knows what a dentist does, so why is dental marketing more important than ever? Many dental practices are finding out the answer to this question the hard way. Non-existent, or ineffective, marketing has led to many dental practices losing business toRead More
In this post, our digital marketing experts break down everything these is to know about leads and lead generation in one handy guide. Feel free to reach out to our team by calling 01159 140 640 or visiting our contact page ifRead More
As digital marketing specialists, we know how to leverage every area of your website to get the best results – whether it’s attracting new patients, encouraging more newsletter sign-ups, securing more bookings or achieving more skincare sales. In this post, our expertsRead More
In the UK, a estimated 5.4m people follow anti-vaxxers across social accounts, pages and channels – covering Facebook, Instagram and YouTube. If any one of them was to share that content, it’s unimaginable to think of how many people it could reachRead More
We have a long-standing relationship with our client, L’Atelier, having designed and built their previous website a few years ago. We were delighted when they asked us to create a brand new site that incorporated more modern updates, such as a pre-loader,Read More
Many people mistakenly think that aesthetics is a woman’s market. We’re seeing increasingly that that’s far from the case, and that some clinics are actually blindsiding potential male clients. Do men have aesthetics treatments? It’s not just aesthetics treatments that areRead More
At Cosmetic Digital, we like to say ‘keep your friends close, but your competition closer’. Because spying on your competition isn’t a nefarious or underhand practice at all, but incredibly commonplace. In fact, your competitors are probably already spying on you. BeforeRead More
How many of us self-diagnose? Whenever we want to find out information, look up our favourite restaurant or purchase a product, we turn to Google. It makes sense, then, that 39.3 million of us here in Britain use Google to self-diagnose. WhyRead More
Internet giant, Google, blends seamlessly with our everyday lives – so much so, that the average person uses its search engine around 4 days a day. Now, Google are stepping up in the fight against coronavirus. In this post, our experts outlineRead More
When we think of social media, we often think of connecting with friends and family over Facebook, or following a celebrity on Twitter. But businesses can also leverage social websites to their advantage. In this post, we explain how and why toRead More
Is your website not converting, or performing as well as it should? Have you noticed a dip in enquiries? Do clients complain your website is hard to use, out-of-date or not appearing on Google when they search for your clinic? All ofRead More
A long-standing dental client of ours was looking to set up a website for a new clinic that combines dentistry, facial aesthetics, skincare and medical care. Highly experienced in all these markets, we were delighted to take on the project. We deliveredRead More
Finally, the end is in sight! That’s the feeling among both clinics and clients, after the government announced its new ‘roadmap’ proposal for lifting lockdown – with the ‘open date’ for aesthetics falling on 12th April. As one of the leadingRead More
Our client, The Town House Dental Practice, asked us to build a new website for them, incorporating a traditional feel and with simplified navigation. With an eye on the pandemic, we aimed to make the website as fully-integrated as possible. This includedRead More
If you’ve noticed a drop in your Google SEO, you’ve come to the right place. In this post, we’ll talk through ways to identify the drop and tackle the problem, so you can increase your rankings once again and feel confident thatRead More
At Cosmetic Digital, our team are well-informed about the latest big-name tech, industry news and marketing updates that affect your business. Serving the aesthetics, dental and healthcare markets, this post focuses on three key ways that tech is tackling the pandemic fromRead More
When the covid-19 outbreak first happened in Wuhan, China, back in December 2019, few of us thought we would be affected by it. Fast-forward to February 2021, and we’re still adapting to life in lockdown as we ride out the pandemic forRead More
As one of the leading dental marketing agencies, we were delighted to take on an existing client’s new Invisalign business proposal. This set out to deliver Invisalign with teeth whitening to patients, with a flexible mix of online, at-home and in-practice care,Read More
Even in a pandemic – with the country in its third lockdown since last March – our marketing experts keep abreast of the latest industry news, covering new regulations, new technologies, and exciting new trends. We’re now bringing these to you inRead More
Sadly, the pandemic is still making waves around the world – but savvy businesses will weather the storm by seeking unique business opportunities to grow their business in 2021 and beyond. In this post, our experts have put together some top-line, topRead More
Instagram: it’s a behemoth of the social media world, with a billion monthly users spending almost half an hour on the platform every single day. But wait – there’s more. Business is booming on IG, with 200m users visiting business profiles on aRead More
TikTok – purely a video-based platform composed of short, snappy clips lasting under a minute – is the latest social media platform to take off, boasting 500m monthly users, an average daily linger time of 52 minutes, and 90% of users checkingRead More
The pandemic is here to stay – and it’s more important than ever to capitalise on the clients you have on your books. But how do you build brand loyalty? In this post, we’ll talk through some ways of doing just that,Read More
With lockdown underway, businesses – especially those forced to close – are asking but one question: with the populace forced to stay at home, will there be more online activity, and will they in turn see more return on advertising? Instagram AccordingRead More
The strategy HSC Clinic (Hair & Skin Cosmetic Clinic) brings together both medical and facial aesthetic treatments, and asked us to build a new site that looked and acted the part – clean design, easy navigation, and with all the essential buildRead More
When it comes to creating or updating your website, personalisation should take centre stage. Why? Because it can provide a tailored experience to new visitors and returning clients, showing (or reminding them) why you should be the clinic of choice for theirRead More
At the start of the month, the billion-dollar business announced a rebrand for their G Suite – a range of intelligent productivity apps – to Google Workspace, and with it some tweaks and updates to the offering. In this post, we’ll goRead More
In this post, we discuss the importance of boosting web traffic. Because an increase in traffic to your website increases customers – whether it’s booking appointments, or product sales for skincare. Here are five ways to do just that. 1) Google AdsRead More
The strategy After working with Zero Seven Dental Practice for many years, and having designed their website many years ago, The principle decided that it was time for the site to be updated. He wanted to stick with their original colour schemeRead More
Websites are almost a living, breathing entity – they need to be dynamic, respond to change, and grow as your business grows. And while you may do this through plug-ins, new photograph and video content, and branding graphics, you should also takeRead More
Covid-19 cases are on the rise on a near-global scale, with local lockdowns in force across several areas of the UK. Part of the answer to combating this may lie in contact-tracing apps and software. Our digital marketing agency explains more. What are theRead More
According to Hootsuite, more than half the people on Earth now use social media – that’s almost 4 billion people. It’s no surprise, then, that with social media’s ever-increasing popularity comes a rise in influencer marketing. In fact, with everyone from Kim KRead More
The Strategy Founded by Julian Rowe-Jones, a world-renowned specialist in functional and cosmetic nasal surgery, The Nose Clinic’s new website needed to communicate expertise, excellence and experience. Having worked successfully with The Nose Clinic over several years, Julian wanted to rebrand movingRead More
Whether you’re an ‘etailer’ who’s purely about product, or you’re a clinic looking to bolster your revenue or brand awareness with your own range of skincare, an estore takes your offering online and has a whole host of benefits. In this post,Read More
The pandemic is still here and with it, the threat of both local lockdowns and a potential second, UK-wide lockdown. With this comes the possibility that businesses, travel and personal lifestyles will all be affected. At Cosmetic Digital, we’re always looking ahead – andRead More
Here at Cosmetic Digital, we are busy handling everything from SEO and social media, to design, development and content. However when it comes to carving a niche, social media is one of the best platform to use. In this post, we’ll goRead More
As one of the leading digital marketing agencies working with Clinics in Dentistry and Aesthetics, we’re well-versed in designing and building websites. From small sites to larger more bespoke websites packed with custom features. One page that is often designed well butRead More
Crescent Lodge Dental Practice, based in Clapham, is known to be one of the largest dental practices in London. Their previous website was also created by us – however, after several years, they asked us to give their existing website a visual refresh and to rebuildRead More
An innovative company at the forefront of the IV infusion revolution, NADclinic offer a range of treatments designed to empower and enable people to ‘be the best version of themselves’ through the use of the NAD molecule, with links to conditions asRead More
Everyone knows about the enormous benefits SEO can reap for business – but what about local SEO? In this post, our digital marketing experts will go through some frequently asked questions surrounding local SEO, including what it is, how to implement it,Read More
The middle of a global pandemic might not seem like a good time to work on your website SEO, but in actual fact, coronavirus has created the perfect opportunity. Here’s why… You can beat the competition If SEO is the last thingRead More
Reviews are an absolutely crucial part of your website – and one of your hero pages, which is our name for those all-important webpages that clients expect to see on your website (you can read more about those here). In fact, oneRead More
With global cases rising and the UK likely to initiate a lockdown, it may seem like coronavirus is the worst thing that could happen to you and your business. But at Cosmetic Digital, our marketing experts are highly adept at identifying newRead More
As a leading digital marketing agency, we know a few things about aesthetic web design and medical marketing. But whatever your sector, every website has key webpages, which visitors navigate to above all others. We’ve dubbed these ‘hero’ pages: they are of greater interest than othersRead More
In the world of digital marketing, new terms are always being coined to keep up with changing technology, processes and ways of thinking. Here at Cosmetic Digital, our digital marketing experts are always keeping up-to-date, so we can pass the benefits onto you and yourRead More
Rebecca Taylor Aesthetics is an aesthetic and skin clinic based in Newmarket, Suffolk. The brief was to create a small site with a big impact, which embraced glamour and gave a nod to the ‘star treatments’ available at the clinic. The siteRead More
The start of the year can feel like a time of ups and downs. While some of your clients have committed themselves to strict resolutions and are focusing on looking and feeling great, others may be tightening their purse strings after anRead More
TSK Laboratory are an innovative manufacturer and supplier of needles and medical devices for the health and aesthetics sectors. The brief was to create a site that looked as innovative and modern as their business – so we worked from the groundRead More
A great website shouldn’t just look great, it should perform well, too. Whether you’re a clinic or a individual practitioner, your website is a useful tool to present your business to clients and patients alike – a single, easy-to-access place with allRead More
What creates trust on a website? Is it having a professional appearance? Is it having good reviews? Is it having the latest trends and treatments? Surprisingly, it’s all of these things – and more. As a digital marketing agency, we know howRead More
Dalvi Humzah Aesthetic Training (DHTA) offers in-depth medical courses to medical professionals, designed to boost knowledge and skills within specific anatomical areas. As the business has evolved, so too should the site – DHTA asked Cosmetic Digital to create a modern presenceRead More
The festive period is the perfect time to look to the year ahead – and it’s when trend forecasting can really be on your side for your business. As always, we’ve done the hard work for you, cutting through the marketing buzzRead More
Established in 2003, WordPress has risen from humble beginnings to become the world’s most popular Content Management System. In 2019, over 30% of websites use WordPress as their CMS. But this unrivalled popularity also makes WordPress sites a highly desirable target forRead More
Local competition is perhaps some of the fiercest, especially when there are multiple businesses in one area vying for the attention of their demographic. Small and independent businesses are the heart and soul of the high-street, but more and more client acquisitionRead More
Social media is a very important tool for building your brand and reputation management. It is a direct channel of communication to your followers, who are platform users that are actively engaged in what you as a business offer and what youRead More
Juliette John is an aesthetic, laser, skin, and wellness clinic in Ipswich that offer industry-leading and advanced treatments, including laser tattoo removal and laser hair removal. Juliette John and her team were seeking a new website that conveyed their professionalism, high treatmentRead More
Mastering local SEO is achieved through two different avenues depending on where you’re trying to rank. Pushing your Google My Business ranking is achieved very differently to boosting to local organic search rankings. Local SEO is becoming more and more competitive post-GoogleRead More
Reviews, whether on Google or Facebook or third-party websites, can be hard to come by but are great trust indicators. Both business to business and business to customer providers benefit from the positive experiences expressed by their clients online, but they canRead More
Claregate Dental is an NHS and private dental practice based in Wolverhampton. They came to use looking for a new website to replace their outdated one. They are one of our latest projects to go live, and we’re very excited to beginRead More
Pro Aesthetics, an aesthetics and skin clinic in Thrumpton Nottingham, is an independent clinic lead by Rosey Drewitt-Staples and Nikki Marbow and one of our latest website projects to go live. They have also become one of our search engine optimisation clients toRead More
We had a great time at the Aesthetics Conference and Exhibition 2019 (ACE) this year, as always. It was a really positive experience for Cosmetic Digital, and we enjoyed meeting new faces and catching up with those we’re already acquainted with. We’reRead More
There have been big changes across the board for digital marketeers and SEOs. Google is well-known for keeping industry professionals on their toes with algorithm updates, and their focus has shifted to usability, readability, and human interaction. Our SEO predictions follow thatRead More
Google now releases algorithm updates on a near-daily basis, constantly tweaking and improving the way their crawlers absorb and index content on a website, and how this information is used to place websites in a ranking order. It’s more important than everRead More
In the ever-shifting world of Google, nothing is safe. It’s many facets are constantly updating, upgrading, and keeping businesses on their toes. First, we brought you a blog post on SEO strategy changes to make in 2018, then we brought you guidanceRead More
Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets,Read More
Video is the most highly consumed digital media, with 300 hours of it being uploaded to YouTube every minute. Businesses not adapting their content marketing to include video aren’t reaping the engagement they could be and are missing out on those crucialRead More
Social media is growing at an incredibly fast rate. With a jaw-dropping 1/3 of the world using social media regularly, it has fast become an arena to not only introduce your brand and business to the masses, but to also battle withRead More
We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, itRead More
As a digital marketing agency, we clearly value the depth and dimension a well-spent digital marketing budget can bring to a business. Digital marketing can span anywhere from social media, to your website, to Google search optimisation, and should be utilised toRead More
Our latest website build is live. The Hyperpigmentation Clinic is the world’s only specialist hyperpigmentation treatment centre designed to accommodate people of colour. Dr Vanita Rattan provides professional grade hyperpigmentation treatment using a Mandelic based treatment packed with Tyrosinase inhibitors designed for ethnicRead More
More and more of the world’s business is done online, but by 2017 a whopping 85% of British citizens were using smartphones compared to a lesser 78% using laptops. Business, it seems, is being done online on our smartphones, and our websitesRead More
General Data Protection Regulation will come to force on the 25th of May 2018. It is intended to protect EU citizens from the misuse of their Personal Data. This new regulation will not be affected by Brexit, UK businesses will need toRead More
We’ve previously looked at harnessing the marketing power of Instagram – many of you found this an interesting topic, so we’ve decided to look in more detail at how to get more clients on Instagram, as well as how you can useRead More
Is Google still king when it comes to search? It would seem so. NetMarketShare reported that Google accounted for 79% of all global desktop search traffic in 2017. It still pays to keep a close eye on how this search giant updatesRead More
Spent loads of money on your website, but you’re finding it’s not converting visitors into customers? Perhaps it’s not even getting visitors? A great landing page is a very powerful tool in gaining you sales and helping you grow your business, whenRead More
Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream. Selling products online is known as e-commerce and, inRead More
What’s the famous quote from 1932 film, The Western Code – “This town ain’t big enough for the both of us”? When you have a local competitor, it can certainly feel like there isn’t room for you both to run successful clinics.Read More
Nate Elliott, at Forrester Research, reported that Instagram is getting 29% more user engagement than Facebook and a whopping 60% more user engagement than Twitter. Some social media businesses, who have moved their advertising from Facebook to Instagram, have reported a 75%Read More
Digital marketing is more important than ever in 2018. Newspapers are going out of print and traditional forms of advertising don’t have the impact they once had. it’s widely believed now, that if you’re not promoting yourself online, you’re not promoting yourself.Read More
Many clinics find that Facebook is a fantastic tool to reach out to and engage with potential, past and existing clients. Whether you’re already using Facebook but want to make your clinic page more effective, or you’re thinking of creating a businessRead More
Does your clinic website feature a blog? If it doesn’t – or if it does but you’re not blogging consistently – here are a few stats that may make you want to rethink your strategy: Websites with a blog tend to haveRead More
Omniya is a clinic in the heart of Knightsbridge, who specialise in providing expert-led treatments with a premium service. They have an extensive range of luxury health, aesthetic and beauty treatments; including Lip Enhancement, Anti Wrinkle Injections, Dermal Fillers as well as General Practice services, Hormone Therapies andRead More
Marketing consultant Adam Hampson discusses 10 common email marketing mistakes that can damage your campaigns and provides tips on how to avoid them Once you’ve enticed people to sign up to your mailing list with an irresistible offer like an online skinRead More
Did you know that the ‘About us’ page is probably the most visited page on your website apart from the Home page? This is true for most businesses in most industries and yet ‘About’ pages are often written as an afterthought orRead More
Bow House is an independently-run clinic held in Hertfordshire that specialise in providing expert-led treatments and a premium service. Cosmetic Digital and Bow House agreed that the website needed to emulate their renowned style and reputation with unique and modern design. Bow House have anRead More
Loughborough Road Dental Practice are an accomplished practice in the heart of West Brigford with a variety of expert-led dental and cosmetic treatments available. Patient well-being and satisfaction are at the centre of the dentistry’s ethos, and Cosmetic Digital worked closely with Loughborough Road Dental Practice to designRead More
Even the most beautifully designed website needs a strong content marketing and search engine optimisation (SEO) strategy to be found in Google searches. These are the tools that tell potential clients that your website exists and inspire them to pick up theRead More
Google Chrome is making a statement with its latest update by disclosing whether a website has an SSL Certificate, inferring that the future of the web-world should be guaranteeing users a safe browsing experience. SSL stands for Secure Socket Layer, and actsRead More
Dental Implants 4 You are an accomplished clinic based in London, and are the providers of an extensive range of high-quality Dental Implants to suit a variety of patient-needs. Patient well-being and satisfaction are at the centre of the Dental Implants 4 You’s ethos, andRead More
The Institute of Maxillofacial Prosthetists & Technologists are an international organisation and charity that are committed to the training and practice of Maxillofacial Prosthetists. Cosmetic Digital and IMPT agreed that their website needed to emulate their renowned style and reputation with uniqueRead More
Health & Aesthetic Clinic is an independently-run clinic in South East London, that specialise in providing expert-led treatments and a premium service. Cosmetic Digital and Health & Aesthetic Clinic agreed that their website needed to emulate their renowned style and reputation withRead More
According to We Are Social’s Digital in 2017: Global Overview report, a staggering 2.8 billion people now use social media – that’s 37% of the world’s population. It’s estimated that, globally, 34% of us use our mobile phones to access social mediaRead More
Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say thatRead More
Do you need a new website? If so, you may be trying to figure out the best platform to use. Should you opt for a template WordPress site or a WordPress site built from scratch? Would Joomla be better or a siteRead More
Emma J Aesthetics is an independently-run clinic held in Raigmore Hospital, Inverness, that specialises in providing expert-led treatments and a premium service. Cosmetic Digital and Emma J Aesthetics agreed that the website needed to emulate their renowned style and reputation with unique and modern design.Read More
Persona Cosmetic Medical is a state-of-the art medical aesthetics clinic, located in the heart of Bexley, Kent, who specialise in providing expert-led treatments and a premium service. Cosmetic Digital and Persona Cosmetic Medical agreed that the website needed to emulate their renownedRead More
Glen Dental are an accomplished practice in the heart of Leicester with a variety of dental, cosmetic and aesthetic procedures and care plans. Patient well-being and satisfaction are at the centre of the dentistry’s ethos, and Cosmetic Digital worked closely with GlenRead More
These days, more or less everyone knows that it’s important to give customers a good mobile user experience – or ‘mobile UX’ – when viewing a website. This is because approximately 60% of searches now come from mobile devices. But while mostRead More
You can have an all-singing, all-dancing website and thriving social media pages but, without a mechanism to capture the contact details of your followers or site visitors (a lead magnet marketing strategy), the quantity of traffic will have very little value. NotRead More
Skinesse is a state-of-the art medical aesthetics clinic, located in the heart of Buckinghamshire, who specialise in providing expert-led treatments and a premium service. Cosmetic Digital and Skinesse agreed that the website needed to emulate their renowned style and reputation with uniqueRead More
At Cosmetic Digital, we offer innovative web design for a diverse range of clients within health care, dentistry and aesthetics. Time For Teeth are a renowned dental health provider working within the umbrella of offender healthcare. With practitioners nationwide, in a varietyRead More
If someone searches for a treatment, service or product they are offered thousands of options, varying in price, location and quality. When potential clients visit your homepage it’s important to uphold their attention with the different features of your business, it’s USPsRead More
Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say thatRead More
If you’re exploring ways to build brand awareness around your clinic, then you might want to consider a Pay Per Click (PPC) advertising strategy that includes Facebook, Google AdWords and the wider Google Display Network. Why use PPC advertising to build brandRead More
Art and Science Clinic are a well-established name in the world of dermatology; offering a wide variety of expert-led cosmetic, medical and surgical treatments for both men and women. As an industry specialist, providing exceptional care with state of the artRead More
If you use Google AdWords as part of your digital marketing strategy, then you’ve probably spent a lot of time thinking about which keywords to target. But to make your campaigns as cost effective and targeted as possible, the question is howRead More
Dr Nicole is a well-established name in the world of dermatology, with clinics in Manchester, Cheshire and Lancashire; all offering a wide variety of expert-led cosmetic, medical and surgical treatments. As an industry specialist, providing exceptional care with state of the artRead More
Content marketing is defined by the Content Marketing Institute as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended toRead More
Dental Health Centre are an accomplished practice in the heart of Ilford, Essex with a variety of procedures and care plans both general and cosmetic. Dental Health Centre and Cosmetic Digital agreed that patient wellbeing and satisfaction are at the centre ofRead More
L’atelier Aesthetics are a state of the art aesthetics and health clinic, with luxury cosmetic and body therapeutics. When we were asked to redesign their website, we wanted L’atelier Aesthetics’ landing page to emulate their renowned style and reputation with unique andRead More
There’s no doubt about it, Google Ads (previously known as Google AdWords & also known as PPC) is a powerful digital marketing tool that’s incredibly popular for lots of reasons. It helps you reach the right people at the right time asRead More
What are we doing? On Saturday 13th May 2017, Cosmetic Digital are going against the ‘toughest’ of elements. We’ll be putting our strength and determination to the test by diving head first into a 5 mile race of adrenalin packed challenges, allRead More
If you have a bricks and mortar business, such as a clinic, then one of your main marketing goals will be reaching local potential customers. In past blogs, we’ve looked at how Pay Per Click (PPC) advertising such as Google AdWords andRead More
We’ve talked about the power of Facebook advertising in a previous blog but wanted to revisit it as it’s a topic that many of our clients ask us about. REQUEST A FREE SITE AUDIT Facebook advertising is an option for marketing yourRead More
One of the most effective things you can do to grow your business is to keep an eye on your competition. Many clinics are cautious about doing this. After all, shouldn’t they be focusing on their own business? Isn’t there a dangerRead More
The success of your business depends on being able to attract new customers and then keep their custom and loyalty in the long-term. Many businesses struggle with the process of attracting new clients. They may get the website traffic, the social mediaRead More
Do you currently use video to attract new patients to your clinic? If not, you may be missing out on one of the most powerful marketing approaches currently available. Back in 2008, Dr James McQuivey from Forrester Research got marketers talking whenRead More
As we’ve discussed in the past, the single most important step you can take to save time on social media is to have a strategy. Why are you using social media? Who are your audience? What do you want to achieve? OnceRead More
Email marketing can feel daunting if marketing isn’t what you do for a living. How often should you send out marketing emails? What subject lines will get the best open rates? How can you get your mailing list subscribers to take action?Read More
With 2017 hurtling towards us and many people happy to see the back of 2016, we’ve been turning our thoughts to what the next year will bring for our clients. One of the questions on everyone’s lips is “What will be theRead More
Social media offers a choice of platforms to help you market your clinic and develop a relationship with your existing and potential patients. For many brands, social media has enabled them to skyrocket their visibility and even become a household name. ButRead More
Most businesses know that it’s important to keep an eye on their website data to see how the site is performing overall, as well as which pages and searches are prompting enquiries. This only paints half a picture though. What about theRead More
If it’s time to update your clinic website or you’re in the process of opening a new practice, you are no doubt looking at your options. You may be wondering how much money you should expect your website to make, as wellRead More
How proactive are you about encouraging patients to review your clinic? If you do use reviews – and more about why you should below – have you ever been thrown by a bad review? Is the fear of receiving a bad reviewRead More
How happy are you with the design and content of your website? More importantly, how happy are your existing and potential patients? Are people responding to your calls to action by picking up the phone or filling out your booking form toRead More
Keywords are an integral part of search engine optimisation (SEO), helping you climb the search engine results pages (SERPs) and generate more leads and traffic. As a business, it’s essential that you rank highly on the SERPs for the key treatments, servicesRead More
Pay Per Click (PPC) advertising refers to paid-for ads that generate clickthroughs to your website without relying on ranking high in the search engines’ organic listings. The most popular form of PPC advertising is Google AdWords, i.e. the paid-for ads that appearRead More
Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your practice and given permission for you to contact themRead More
Are you struggling to get your website seen on search engine results pages (SERPs) in Google? Are your pages showing up on page two, three or lower on Google, while a spot on page one remains elusive? Google looks at over 200Read More
The role of keywords in search engine optimisation (SEO) has evolved over recent years. It used to be the case that you could slap your chosen keywords throughout your copy and all-but guarantee a high ranking for your website on search resultsRead More
“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a no-brainer for a number of reasons; it can attractRead More
You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing, your appointment book is half empty, and you’re justRead More
When it comes to deciding how and where to spend your marketing budget, you may be torn between digital vs. traditional marketing. Which is best? Which will give you the greatest return on your investment? There are no hard and fast rules.Read More
The web is constantly evolving and different trends come and go. At the same time, your clinic is evolving too. This means that, whether it’s today or several years from now, you’ll eventually want a new website that reflects these changes. ManyRead More
As the cosmetic medical industry becomes ever more competitive, it’s essential that your clinic website stands out from the crowd and differentiates you from your competitors, especially if they offer a similar range of treatments. One of the ways that you canRead More
Featuring a clinic blog on your website can be an exceptionally powerful marketing and conversion tool. Blogs are also great for search engine optimisation. By adding high quality, high value articles to your blog at regular intervals – be it weekly, fortnightlyRead More
If you’re looking for ways to make your website more engaging and interesting to visitors, then dynamic content may be the way forward. Most web pages are static – in other words, the content stays the same at any time of dayRead More
Did you know that the structure of your website can affect where it ranks in searches? Provide a great, user-friendly structure with clear navigation and Google is likely to reward your efforts, but skimp on planning your structure and you may wellRead More
As a dental or medical cosmetic clinic, it’s essential to offer potential and existing patients the information they want and need about the treatments you offer. Get your treatment pages right and it’s pretty safe to say that you’ll see an upturnRead More
Many clients come to us in our capacity as web designers either wondering why their existing website is failing to attract enquiries or wanting a website for the first time. In our experience, there are six website mistakes that are made timeRead More
In last week’s blog, we looked at how to target the right clients online and explored how important it is to understand who your website is talking to in order for it to attract the visitors that are most likely to convertRead More
If you’re struggling to attract enquiries via your website, there’s a good chance that it’s because it’s not targeted enough. One of the most common mistakes businesses make with their marketing is to try to appeal to everyone – the philosophy beingRead More
There’s no getting away from it, the dental and cosmetic medical industries are incredibly competitive. According to available information from the Ibis World ‘Dental Practices in the UK: Market Research Report’ published in March 2016, the dental industry in the UK nowRead More
At this stage in the year establishing the top five surgical and non-surgical treatments in 2016 is something of an educated guess as stats for the whole year aren’t yet available. That being said, you no doubt have a strong sense ofRead More
Since it launched in 2004, Facebook has not only changed the face of social interactions but also how businesses interact with their customers. The platform is so ingrained in everyday life that the majority of companies now recognise that Facebook marketing needsRead More
Online site checkers are a quick way for non-developers to test how well their websites are performing, but it’s important to know how to interpret the results of the data you receive. If you’re not sure what you’re doing, dealing with algorithms,Read More
Whether you’re just starting out with your own clinic or you’ve been in business for years and you’re thinking about a rebrand, you might be wondering how important it really is to have a business logo. Do logos really matter? Isn’t thereRead More
Inevitably, all businesses – whatever their size – face the question, “How much should I be paying for marketing?” or “How much of our budget should we devote to marketing?” It’s a difficult question to answer with definitive figures. Yes, there’s areRead More
As a Google AdWords Certified Partner, a question we’re asked a lot at Cosmetic Digital is ‘Does Google Pay Per Click (PPC) work?’ Clients often come to us having experimented – sometimes unsuccessfully – with Google PPC in the past or theyRead More
Hi There, The DES (Dentistry, Education and Scones) Conference is a new, innovative CPD event from The Campbell Clinic and The Campbell Academy. Comprising of eighteen-minute lectures which promise to be fresh, thought-provoking and maybe even sometimes controversial, the DES Conference will provideRead More
If you run a dental practice or cosmetic medical clinic, have you ever considered selling take-home skincare or oral health products online? More and more businesses across all sectors are adding e-commerce to their business model, and in our experience, it’s aRead More
Deciding what should appear on your website’s Home page is often a challenge. After all, people may be coming into your website from different sources and with different enquiries. They might want to know about preventative dentistry, cosmetic dentistry or facial aesthetics,Read More
In the middle of February 2016, Google confirmed that it will no longer show ads in the right sidebar on search results. Instead, ads will only appear at the top and/or bottom of the page, although we may begin to see fourRead More
Ninety-five percent of online consumers use email and 91% of us check our inbox every single day – this means that when it comes to effective ways to communicate with your customers, email marketing is right up there. Of course, the challengeRead More
One question we’re asked a lot is whether there’s a magic formula for getting to the top of Google and whether organic SEO really works. It’s important to start out by saying that there are no guarantees that your website will claimRead More
Web design and content is constantly evolving based on the behaviours of web users and the devices they’re using to get online. What worked for your website a couple of years ago may not be right for today, so we’d always recommendRead More
To bring more patients into your clinic, one of the challenges you face is attracting more visitors to your clinic website. We’re not just talking about any visitors – you need high quality visitors who are interested in the treatments you provideRead More
Today is an exciting day for us. The launch of the Cosmetic Digital brand, website and blog has felt inevitable for a long time and yet it also feels fresh and exciting. For the past ten years, we’ve been working with clientsRead More
Did you attend dental school with an expectation of becoming a dentist and enjoying a lifestyle that you thought went hand in hand with that career choice? How has that worked out for you? For many dentists, reality has not quite metRead More
James Willis Faces, headed by Dr James Willis provides a bespoke service based on twenty years experience in facial aesthetics together with a history of very extensive training and acclaim within the profession. Their new website showcases their range of treatments, alongRead More
Lion Dental Centre is a modern practice in the Stourbridge area and has been designed with convenience in mind allowing them to provide the very best clinical and patient care. We applied this same approach to their new website, modern and fresh,Read More
Raynesway Dental specialist orthodontic and dental practice is one of the largest orthodontic practices in Derby. They wanted a modern, user friendy website, showcasing their great team and their specialist work. Visit www.rayneswaydental.co.uk
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Tutbury Dental Practice is an established practice of 36 years with a genuinely friendly and caring team, focused on patient care and safety. They wanted a new look website that got these aspects across, along with showing their treatments and results withRead More
As a full service marketing agency in Nottingham, web design is just one of the ways that we help businesses to grow and build relationships with their own customers and clients. It is also just one of the ways that we growRead More
Harbour Dental Care came to us wanting a new website that showed their professionalism, but also how they are a small team who are dedicated to helping each of their patients to achieve excellent dental health and a smile of which theyRead More
Dental web design continues to be a core part of our offering at H&P Design. We’re in our tenth year as a digital design and marketing company but have many more years’ combined experience across the team. Over that time, we haveRead More
Our team member Lakan has passed with flying colours and is now Google Adwords Certified, by passing the AdWords Fundamental exam and Display Advertising exam administered by Google Partners. This AdWords certification recognises that we’re a certified online advertising professional.
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Aesthetics Lab bridges the gap between a spa and a clinic. They prioritise your care with doctor or therapist-led personalised aesthetic treatments so that you know you’re in safe hands. They wanted a new website that reflected a high level of service,Read More
Dubbed ‘Mobile-geddon’, on Tuesday 21st April 2015 Google began rolling out a major algorithm change aimed at ensuring that mobile-friendly websites are prioritised in search engine results pages (SERPs) for people using a mobile device to run their search. It makes senseRead More
If your inbox is anything like mine it’s been invaded by strangers telling you that Google was updating its algorithms last month and that the world is pretty much going to end…well we’ve finally reached May so I guess we’re going toRead More
The Private Skin Laser Clinic offers doctor-led laser skin treatments in a hospital setting. At the forefront of laser treatments in London since 1995 and offer a professional, trustworthy service. They wanted to get their website up to date and refreshed withRead More
Experts in cosmetic dentistry, orthodontics and dental implants, as well as advanced gum therapy, hygiene services and facial rejuvenation, with a large friendly team. Crescent Lodge Dental Practice came to us wanting a fresh new website, showcasing all of their treatments inRead More
DB Dental is a family run business that specialises in sale, maintenance and installation of all dental equipment and furniture anywhere in the UK. They wanted a website that displayed their friendly but professional approach. An exciting opportunity to design a websiteRead More
Do you have an e-commerce site that’s just not selling? Perhaps you’re planning to launch an e-commerce site but you’re not sure where to start? At H&P Design, we work on a lot of e-commerce websites in Nottingham and further afield and,Read More
Search engine optimisation (SEO) is an ever-evolving area of digital marketing as Google continues to tweak its algorithms and give web users the best possible results pages in response to their searches. Although many companies offer SEO services, it’s important to doRead More
H&P Design has worked with The Campbell Academy over several projects including brand and print, and have a website launching soon! For this project, we designed the Education Programme for 2015 for The Campbell Academy, which shows all of the upcoming coursesRead More
H&P Design are proud to showcase our latest website design for Elan Medical Clinic, an established cosmetic and dermatology clinic with more than 30 years’ experience. They wanted a website that reflected this, but also maintained a friendly and approachable feel. ForRead More
You may have heard about mobile responsive websites already. They are websites that are built to automatically respond and re-size when being viewed on different devices like a smart phone or tablet such as an iPad. (Technically it’s the devices resolution thatRead More
As a web and graphic design agency in Nottingham, our clients often ask us whether there’s really a difference these days between graphic design and web design. After all, there are many solopreneurs who offer both services. That being said, it’s oftenRead More
Invisinet is a directory used by dentists to advertise their specialism in Invisalign – or a type of invisible braces – to new patients. It draws potential patients to the attention that these dentists specialise in this particular line of orthodontics. InvisinetRead More
This project was completed very recently by our web team. We were asked to re-design the new website for Christian Adventure Holidays, with the intention to appeal to its visitors and allow them to find all the information quickly and efficiently. TheRead More
Medical cosmetics approached us wanting a re-design for their website. They are a leading aesthetic clinic with 10 years’ experience specialising in a variety of different treatments. They wanted to get their website up to date and refreshed with a re-brand thatRead More
Pure Ortho is a well-established orthodontic practice that came to us with a core purpose to maintain their excellence, as well as improve their ongoing relationships with NHS and private patients. They specialise in NHS treatments for children, and private orthodontic treatmentsRead More
3 questions to establish who you’re working with As a web design company in Nottingham, we’ve come across a range of different clients in the last 10 years and in all that time we’ve found that nearly all of them had 2Read More
The Patient Journey Determines the Destination. Grow your Invisalign practice in 2015. A stimulating day of presentations and workshops for the whole team: dentists, treatment co-ordinators, receptionists and practice managers You will be brimming with ideas from our inspirational speakers who’ve beenRead More
With 2015 well underway we’ve put together some of the big areas of change we think are likely this year. Whether you want to take the lead or keep the lead over the competition the following tips are sure to do eitherRead More
Dr Kieren Bong runs Essence Medical, an internationally-renowned cosmetic clinic in Glasgow. Keiren came to us wanting a new website that would focus on his expertise and all the treatments that he does. Throughout the website, we considered the best ways toRead More
Zero Seven wanted us to create a sleek, glamorous yet approachable website to ensure they would stand out in a highly competitive London market. We kept the design clean and simple – the large Home page header grabs attention, as do theRead More
Highfield Dental Care in Southampton came to us wanting to update their branding and website design. We needed to communicate the practice’s focus on customer service and providing an individual and bespoke way to dental care. In other words, we needed potentialRead More
Sleaford Smiles wanted us to create a fresh, sleek but functional website for new and existing patients. Many of the practice’s existing patients are aged 45+ and the site needed to appeal to them, while also capturing the attention of new patientsRead More
Roseacre Cottage Dental is one of Kent’s leading dental and cosmetic practices, located in Bearsted, Kent, just outside of Maidstone. As a village practice that has been situated in a beautiful period building for many years, the team came to us wantingRead More
Your numbers can talk – but do you speak their language? How to make better decisions and get better results with business planning. This course will highlight what you don’t know about running a dental business. Discover the techniques that make theRead More
The way people view websites is changing. As more of us turn to smartphones and mobile devices to organise our everyday lives, it’s only logical that more website traffic will come from these devices too. In fact, 2014 is the first yearRead More
Client Recruitment, Training and Apprenticeship specialists Grey Seal are based in Derby. They work with clients in a range of sectors, including Education and Training, Accountancy, HR, Retail, Sales and Senior Appointments. They were recommended to H&P Design to look after theRead More
Client Kalpesh Patel is a London based ENT specialist providing both Sinus and rhinoplasty treatment in 5 clinics. A new website was needed to stay competitive, demonstrate his experience and skills, and incorporate all his clinics and locations as well as allRead More
Client Thorpe Lea are a growing practice providing high quality dental care to the Staines-upon-Thames area. The practice provides General, Cosmetic, Orthodontic and Implant treatment with an emphasis on prevention and hygiene. They came to H&P Design wanting an medium size websiteRead More
Client We first met Emma 3 years ago. Emma like so many of our clients already had a website designed elsewhere but wasn’t happy with the look and feel her website reflected on her and the business, she wasn’t getting the newRead More
Marlborough Dental Studio approached H&P design wanting a new contemporary website. The old website was much smaller with lots of common stock photos used by many other practices and they wanted to make the site clean, clear and striking in design andRead More
We are proud to recently launch the new website for Elanic Aesthetics Clinic, a purpose built private clinic in the heart of Glasgow. Elanics’ previous site was out of date and was in need of a complete redesign to reflect the practiceRead More
Our out of date and aging website has now been updated, well completely replaced and over hauled to be honest! We are finally proud parents of version 4. Which eventually went live last Thursday for the world to see. It’s been aRead More
As Google tweaks its algorithms and more and more people are using mobile devices to access the web, the online landscape is evolving once again. To make sure you remain visible to your customers, here are our ten website must-dos for 2014.
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If someone asked you to define your brand, could you? When was the last time that you identified your brand values or pinpointed what differentiates you from your competitors? Are you even sure what a brand is or, when you think ofRead More
Award-winning dental practice, Bank View Smile Studios in Blackburn, wanted a new website that would reflect at a glance their high standards, health focus and warm, family-friendly atmosphere. After finding out as much as possible about the practice, we created a classicRead More
In 2012-13, after six years of research and fundraising, St. Mary’s Church in Ickworth was restored thanks to grants from the Heritage Lottery Fund, English Heritage and other donors. We were asked to create a new website that would focus on theRead More
Video is one of the fastest growth areas online. Statistics from MarketingSherpa suggest that having a short video on your website will attract two to three times as many monthly visitors, double their time on your site and lead to 157% increaseRead More
We have recently completed a rebrand of Campbell and Peace into The Campbell Clinic. Our brief was to create a website that is a patient-focused, treatment-based site, which focuses on what makes The Campbell Clinic unique: customer services, a 10-year treatment guarantee,Read More
In creating the new Skinfinite website, our brief was to create an attractive, easy to use website that would showcase the treatments offered by this doctor-led medical aesthetics skin clinic. We produced a very modern and stylish design, in keeping with theRead More
When was the last time you reviewed your website? Is it pulling its weight and turning those all-important leads into sales or are visitors leaving without taking action? Here are five reasons why your business needs a new website now:
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The Campbell Academy brings together the knowledge and expertise of The Campbell Clinic to offer high quality education for dental professionals across the UK.
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The Dental Partnership offer a range of bespoke services to practices open to partnering with external expertise in running successful dental practices. What they wanted The client wanted a website that would showcase these services to dentists running their own practices.
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Why websites fail and what you can do to make sure yours succeeds Do you have a website but struggle to attract traffic? Perhaps people visit your site for a matter of seconds then navigate away? Or are you finding it hardRead More
When it comes to search engine optimisation and ranking well on Google, most companies go after organic page one listings, not least because they’re free. However, organic rankings take time, they’re not effective immediately and they’re very competitive, with larger websites oftenRead More
To mark the launch of the new website showcasing his holiday home, owner Jack Richardson is offering all dentists a special VIP discount of 10% off a stay at his luxury Tamarind townhouse in Barbados. Jack came to H&P via a wordRead More
With people choosing to view websites from a wide range of smartphones, tablets, laptops and desktops, having a responsive website is more important than ever before. H&P Design now offers a responsive web design package, which aims to give visitors to yourRead More
The buzz treatments in dentistry at the moment seem to be ‘orthodontics’ and ‘invisible braces’. We’re finding that more and more practices are providing orthodontic treatments and new systems, as this often is very profitable for the practice.
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Skin Doctor Clinics are based in both Leeds and York. They are a clinic owned by doctors and offer the latest in non-surgical skin treatments. They came to H&P Design with the brief to redesign there current website so it incorporated bothRead More
Award winning orthodontic practice, Heaton Mersey Orthodontic Centre in Stockport came to H&P Design with a brief of re-branding their identity and re-designing their website. The client wanted to have a brand identity that better reflected their attention to detail, modern practice,Read More
With a huge number of business website availability and market saturation online, it is important that your company website stands above your competitors. Your website has just seconds to give the user the ‘wow factor’ before they lose interest and move onRead More
Keeping an eye on your website visitors Do you make website changes on a hunch? How do you decide where exactly is the best place on your website to put links to your implant page or orthodontics page? Do you really spendRead More
Duffield Road Dental Care is a routine, cosmetic and referral dental practice based in Derby. They came to H&P Design with the brief of redesigning their current dated website to something that was more in keeping with the practice’s modern and professionalRead More
Petite Gateaux came to H&P Design with the brief of creating a brand identity for their bespoke handmade cake company. Their brand ethos is to deliver beautifully handmade cakes with simplicity and elegance.
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Effective Website Design Better marketing techniques, a better standard of competition and patients’ higher expectations of websites mean that more and more clients are seeking to break out of designing their website by templates and are coming to us to redesign, moderniseRead More
It’s 10 out of 10 for this responsive website! ATS Conference came to Cosmetic Digital (Was H&P Design) wanting a redesign of their current website which was dated and not relevant to today’s web environment. ATS Conference is an event solutions companyRead More
New website goes live for dental specialist H&P Design were pleased to work with industry recognised practice, Stephen Godfrey Dental Care to redesign their website. Stephen Godfrey Dental Care offer specialist referral & private dental treatment and the practice owner, Stephen GodfreyRead More
Join Andy McDougall at the Dentistry Show with his forthcoming talk ‘How to unlock your practice profitability‘ in which he asks four key questions of your business strategy. Do you know how to maximise your business profitability? Are all your clinicians profitable?Read More
Tips for successfull SEO strategies For the last five years Search Engine Optimisation (SEO) has grown to become big business for companies and essential for dentists looking for new patients and enquiries via online marketing to build their existing or new privateRead More
Design and print that reflects quality, care and attention to detail After working with Lincoln Orthodontics to redesign their website, we went on to help them create a printed practice welcome pack to give out to their patients. The welcome packs includeRead More
Chris Barrow talks about his experience of working with Adam Hampson and H&P Design on joint client website design projects. Don’t just take our word for it… www.youtube.com/handpdesign Call the H&P Design team today on 01159 140 640 Improve your business’ onlineRead More
A fresh look for an award winning professional After working with Stephen on several projects for his facial aesthetic business, we went on to refresh his personal professional brand identity and website.
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Truly stunning patient welcome packs H&P Design has worked with True Dentistry over several projects including brand, print and web. True Dentistry wanted to find an effective way of providing their patients with practice information and we suggested creating a Patient WelcomeRead More
A memorable brand identity for a bespoke service Dentures Direct came to H&P with the brief of designing a new brand identity for their bespoke denture clinic based in Nottingham. The client wanted a design that represented complete service and care andRead More
Professionally designed e-newsletters that will save money and grow your business Bespoke Beauty came to Cosmetic Digital (was H&P) wanting advice on a cost effective and successful way to let their clients and other contacts know about all their latest clinic newsRead More
A dental website with real pulling power York Place Dental came to H&P with the brief of redesigning their website. The current website had become dated and had little traffic and consequently lead to few enquiries. The aim was to get moreRead More
A trade website with that extra spark After working with Geronimo Electrical to create their new brand identity, they asked us to help them design a new website for the business. The main purpose of the website was to inform people aboutRead More
A facelift for an award winning beauty salon After working with Bespoke Beauty on a successful rebrand project, we went on to help them refresh their website. The current website was starting to look dated and the layout was very cluttered. TheyRead More
Patient testimonial videos that look great and perform brilliantly H&P Design have partnered with Milligo web video in providing web video to their new and existing clients. Established in 2005 Milligo have gone from strength to strength in providing quality web videoRead More
A personal approach to dental treatment Tim Webber, a dentist based in Nottingham, came to H&P looking for a new website to promote his home orthodontic surgery. Tim offers a range of orthodontic treatments from fixed traditional braces through to cosmetic clearRead More
And the award for best client testimonial goes to… In past years, we’ve been telling our clients all about the benefits of video testimonials from their own customers and how much these can influence potential new clients to choose you over theRead More
Adding a touch of class to electrical services Geronimo Electrical came to H&P with the brief to design a new brand identity, stationery and marketing material for their electrical service based in London and the Home Counties.
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A new identity for an exciting movement in dentistry We have worked with Mark Oborn, (now Director of Communications at Future Health Partnership), for some time on several projects with shared clients. When we heard about the plan for Future Health PartnershipRead More
A new website for a multi service practice Clayton Cosmetic and Dental Centre came to H&P with the brief of redesigning their current website. The old website was cluttered in links and layout and proved quite difficult for users to navigate. TheRead More
A website showcasing real patients and success stories H&P has been working with Glendair Dental Practice for many years delivering a wide range of marketing comms from welcome pack designs to electronic media. Recently we worked with the Glendair team to createRead More
Business planning and financial management for practice owners and managers Everything you do in your practice comes back to numbers so understanding them is essential but knowing how to influence them is critical. This one-day course cuts through the jargon to teachRead More
Aesthetic Virtue – Website Design Finalist We are delighted to announce that one of our clients has been voted as a finalist for the Aesthetic Awards 2012 – 2013 for the category “Best Website”. The most easy to navigate and informative clinicRead More
Keep calm and carry on marketing At H&P Design, we love creating new ideas for our clients, but we’re also happy to work with clients who have great ideas of their own. We have worked closely with Evolve Dentistry from their beginningsRead More
A stunning website with the SEO results to match After working with Platinum Dental Care to create their practice name and brand identity, we went on to work closely with them to design and build a website that would showcase the newlyRead More
A reflection of a beautiful practice Platinum Dental Care came to H&P with a full branding brief, including generating a name for the practice that they had recently took over and fully refurbished. The practice, based in the heart of the Docklands,Read More
What not to do when differentiating your practice Adam Hampson of private dental design and marketing specialists, H&P, highlights five decisions that you should think twice about when trying to set your practice apart from others. Dental practices operate in a competitiveRead More
A beautiful new website to match a newly refurbished practice Lander Dental Group came to H&P with the request for a redesign of their current website. They wanted to create a website that was simple to use and easy to navigate withRead More
A mouthwatering portfolio everyone will enjoy After working with Liz Thompson of Queen of Herts Cakes to create her company name, branding and print design, we went on to design and build her website. The main purpose of the website is toRead More
Beautifully designed and professionally presented referral packs H&P worked with City Bridge Dental Care in Bristol to create a professional referral pack. The practice offers a referral service for dental implants and sedation and wanted a purpose designed printed package to giveRead More
A stunning responsive website H&P have worked with James Willis Faces for some time on several projects for their facial aesthetic clinic. Dr James Willis now offers training courses in facial aesthetics and came to H&P wanting to create a website dedicatedRead More
Professionally designed e-newsletters that will save money and grow your business PFPD (Private Financial Planning for Dentists) came to H&P wanting advice on a cost effective and successful way to let their clients and other contacts know about all their latest companyRead More
Stylish website design that focuses around functionality Adrian Mullish Dental Care came to H&P looking for a complete redesign of their existing website. Their main concerns were that the site was dated, cluttered and difficult to navigate. They wanted to transform itRead More
A beautiful website that is loved by Google S10 Dental in Sheffield came to H&P for a complete redesign of their dated and cluttered website as they wanted to better reflect the boutique clinic brand they had built up. The practice setsRead More
Professional personal websites for both colleagues and clients H&P have worked with Colin Campbell on several projects, one of which is his personal professional website. We had previously designed a professional website for Colin but have recently been undergoing a lot ofRead More
Last year a friend and client Colin Campbell asked me to join him in an Iron Man relay team to raise money for the Karen Green Foundation www.karengreenfoundation.com Unfortunately he caught me in…
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Effective marketing for practice open evenings Open days or evenings are a great way to promote new products, treatments and services to a mass audience and can help to drive sales and increase patient numbers. Patients also benefit from these events asRead More
This year we’re lecturing at Dentistry Live. Come and see Adam Hampson talking about “Your essential guide to dental marketing” on Saturday 26th May at 2pm – 3.30pm. Dentistry LIVE is a world-class general dentistry symposium, incorporating conference tracks on Implants, Aesthetics,Read More
Due to our additional team members and ever expanding business we are outgrowing our current home. So we’re starting an exciting new chapter at H&P and moving into a new larger studio! Be sure to update your address book with our newRead More
Print design that looks good enough to eat! After working with Queen of Herts Cakes to create their brand name and identity, we went on to design their company stationery and promotional marketing literature. The company’s ethos in style of service andRead More
Social media pages that stand above the rest After working with Zing Skin Clinics to create their brand identity and website, we went on to help them increase their online presence by setting up social media pages on Facebook and Twitter.
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Stunning patient literature for a beautiful practice Having worked with Chingford Mount to create the new brand identity for their practice, we went on to help them with the design of their practice and patient literature. We worked closely with Chingford MountRead More
A delicious logo fit for a queen When Liz Thompson approached H&P to help her to launch her new cake making business we jumped at the chance. Liz designs and creates bespoke celebration and novelty cakes in Harpenden, Herts, priding herself onRead More
Add quality and professionalism to your social media page Colin Campbell is a specialist in oral surgery and we have worked with him on several projects from his personal professional portfolio to international organisations he is involved with. Colin is very activeRead More
Dentist launches new facial aesthetic brand and website After successfully working with Zing Skin Rejuvenation Clinics to create their perfect name and brand identity, we went on to help them with the design of their new website.
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Injecting new energy into facial aesthetic branding Dr Stephen Dodd, an award winning cosmetic dentist and facial aesthetic practitioner, challenged H&P to help him to launch a new collection of skin rejuvenation clinics across the Bolton and Southport area. Stephen wanted toRead More
Website design to suit both the professional and self-referral audience Having worked with Refine Specialist Dental Care to design their brand identity and practice stationery, we continued to help them to showcase their new practice my designing a website for their DerbyshireRead More
Update your website without the extra costs Many of our clients have approached us with questions on how they can edit their existing websites themselves so they can keep them updated regularly without having to worry about paying the extra costs ofRead More
Contemporary identity design that combines experience with modern practice Footworks Podiatry and Foot Health are a vibrant podiatry practice based in Totnes, Devon. They came to H&P after a recommendation from another of our clients looking for help with branding and identityRead More
Help raise £1000 just by clicking ‘Like’ This year, Campbell and Peace are aiming to raise as much money as possible for the Karen Green Foundation. To kick start the campaign they are aiming to bring in the first £1000 through theirRead More
After such a successful show last year, we’re exhibiting at The Dentistry Show for another year. The 2012 show is at the NEC, Birmingham running over the 2nd – 3rd of March. We love catching up with our clients and colleagues andRead More
A beautiful dental website for a stunning practice After working with Viva Dental to create their branding, practice literature and signage with fantastic results, Viva Dental returned to work with Hampson & Partners for the design of their new website. Viva DentalRead More
Print design with QR technology Colin Campbell has been a client of ours for many years. We have helped him to brand and market specialist dental practices of which he is clinical director and have also helped him to brand and marketRead More
Breathing new life into traditional medical journals After working with The IMPT (The Institute of Maxillofacial Prosthetists & Technologists) to redesign their brand and website with great success, they retuned to H&P with another project.
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Implants in Practice – ITI UK & Ireland Congress 2011 The International Team for Implantology (ITI UK & Ireland) held a 3 day ‘Implants in Practice’ congress for specialists in oral surgery and dentists providing implant treatments. Having been helping clients inRead More
Professional social media pages that look the part The ITI (International Team for Implantology) came to H&P wanting to promote the UK and Ireland section of the organisation. They were very keen to interact with and reach as many people as possibleRead More
Quality and excellence in every aspect Shine Dental Care in Mansfield came to H&P with the challenge of redesigning their existing website. The site was in need of a refresh, new photos of the practice, treatments offered and also needed to beRead More
Save money and get accurate, instant analytics with email newsletters We have worked with Campbell & Peace in Nottingham on many past projects to help promote their specialist dental practice. This time they came to H&P wanting advice on a cost effectiveRead More
Website design focusing on the patient journey H&P were approached by Lincoln Orthodontics after a recommendation from one of our clients. The specialist orthodontic practice wanted to redesign their current website to make it more patient friendly, easier to use and navigate.Read More
Patient focused website design The Dental Health Centre in Grantham came to H&P on the back of a recommendation from one of our existing clients. They had seen our web design examples and the great results they were getting and asked usRead More
A modern approach to cosmetic dentistry DentiMed got in touch with H&P after seeing our lecture and stand at an exhibition. They offer a safe, quick and professional tooth whitening service and required help with their branding. The treatment they offer isRead More
More than just Molton Brown? Adam Hampson, at Hampson & Partners, takes a close look at what it takes to make a better brand and effective website. Picture this. A patient steps into the bathroom at a dental practice and there onRead More
We are now on Twitter! Follow us on Twitter for new and interesting ideas from the world of design, tips on marketing, advertising and branding for your business and advice on how to attract new clients. Follow us and see what we’veRead More
Luxury branding for dental membership After working with Viva Dental to create a stunning new brand identity for their newly refurbished dental practice in Lancashire, they called upon our branding expertise to help them to brand their patient membership plans. Our pastRead More
A one day seminar with the objective of introducing and successfully marketing facial aesthetics into clinical practice.
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The fruity little fella that can take you anywhere Trent Barton, a local Bus operating company in the East Midlands approached H&P for help to create a brand name for their new top up travel card. The card was to be similarRead More
An original brand identity can help boost your patient base, build patient trust and create a loyal following. Clients are ever more discerning and sophisticated in their purchasing habits these days. They are not in the business of self-diagnosing; when new patientsRead More
Beautiful branding and stunning signage Viva Dental, a practice based in Carnforth, Lancashire, came to H&P requiring a rebrand as they were undergoing a complete refurbishment of their practice bringing it up to date and full of all the latest dental technology.
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A little laughter goes a long way H&P have been working with Glendair Dental Practice in Alfreton, Derbyshire to produce their design and print work for many years and have seen their practice grow from strength to strength.
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Professional and effective personalised website design Louise McAllister came to H&P with an exciting challenge. She was building a brand new purpose built dental practice in Essex from squat and needed help with design for all aspects of the practice.
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Confident and creative logo design After creating the new website for the IMPT (Institute of Maxillofacial Prosthetists & Technologists), they asked H&P to design a logo for their 50 year anniversary international congress meeting in Birmingham.
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Beautiful print design that’s unique everytime Andrew Lee & Associates, a dental practice in Leamington Spa, approached us to help them rebrand their practice and refresh their patient literature.
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Cost effective additions to improve your patients’ brand experience and website SEO H&P have previously worked with The Dental Health Centre to design a website for their Essex dental practice. The website has been a great success and now the practice wantedRead More
Unique, successful websites that stand the test of time Bingham Dental came to Cosmetic Digital (was H&P) with a beautiful, newly refurbished and re-branded practice but a website stuck in the past. Bingham Dental prides itself on being a ‘Centre of Excellence’Read More
Cosmetic Digital’s Director, Adam Hampson, explains why having a unique, well designed website will attract more customers to your clinic than achieving the top spot on Google. In an increasingly competitive marketplace, clinics and single practitioners are often persuaded to compromise theRead More
Improve your patient brand experience through social media Cosmetic Digital (was H&P) first worked with City Bridge Dental Care in Bristol to create a beautiful website last year, since then we’ve continued to work with them to improve their Google search rankingsRead More
Engaging, unexpected design that breaks financial stereotypes When Claremont Limited, a finance company based in Church Stretton, Shropshire, asked H&P Design to refresh their brand and create some marketing campaignconcepts for exhibition design and print work, we jumped at the chance!
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Sophisticated design that reflects professional and personal care H&P were pleased to be approached by plastic, reconstructive and aesthetic surgeon Joy Odili, after being recommended by another of our clients. Joy came to us looking to create a website for her LondonRead More
Designing with a modern approach and new technology in mind After having created the brand name and designed the brand identity for Nottingham based estate agent, Nook & Cranny, they approached us to create a website for their business.
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A professional website that’s suitable for all After having worked with IMPT, Institute of Maxillofacial Prosthetists & Technologists to create a new brand identity, we were also happily offered the chance to redesign their website.
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Business meets ethics Share Counselling, Nottingham based counselling service, were so pleased with the brand identity design we created for them that they approached us to design their new website. The client wanted a website that followed the same theme as theRead More
Helping clients take the weight off H&P Design were approached by Share Counselling to create the brand identity for their Nottingham based counselling service. The client was keen to emphasise the sensitivity of the subject and the clients they help.
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A trusted, professional and international brand identity H&P Design has been fortunate to work with IMPT, Institute of Maxillofacial Prosthetists & Technologists. The institute looks to establish the practice and study of Maxillofacial Prosthetics, Science and Technology for the benefit of patients.
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SEO success for competitive London business After creating a website for Advance skin and foot care clinic in East Finchley, London, the client returned to us wanting to improve their web status. The clinic is situated in a very competitive area inRead More
Creating the perfect name We were delighted to be given the opportunity to show off our name creation skills when Jayne Sproson approached us with the brief of creating a name and brand identity for her business. The company specialises in businessRead More
Stylish, luxury branding that’s as beautiful as the treatment results Dr Bob Khanna is a cosmetic and reconstructive dental surgeon and is considered one of the world’s leading exemplars of high-end dentistry and facial aesthetics. Having worked with H&P Design for severalRead More
It’s all in the detail H&P Design was given the opportunity to put our brand naming skills to the test when Katie Aungles approached us with a complete branding brief for her estate agentRead More
Well executed marketing with fantastic results In addition to creating a brand identity and website for Harpenden Skin Clinic, they also wanted to promote the newly opened clinic and reach new customers with advertising and a marketing strategy.
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Elegant and unique website for skin care clinic on page 1 of Google We were approached by Harpenden Skin Clinic to help them create a brand identity and website for their new aestheticRead More
Colourful and striking design that oozes quality and excellence Aesthetic Virtue is a facial aesthetic and skin care clinic based in Knightsbridge, London. The clinic also offers cosmetic training for professionals and needed brand and website design for both areas of theRead More
You never get a second chance to make a first impression Why GREAT Branding and Design sets you apart from your competitors We live in a world where first impressions count. As someone involved in the cosmetic dentistry profession, you probably understandRead More
Getting your brand right first time. Mistakes can be costly and time consuming when designing your identity and creating the right brand for your practice, location and the clients you’re targeting. I don’t need to try and convince you on how importantRead More
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