How We Work
Google Ads Management
There are many reasons why Google Ads should be part of your dental marketing strategy, including targeting patients who don’t use social media. Lots of new patients are searching Google for Invisalign, implants, or emergency appointments, but don’t use social media.
Paid Ads are guaranteed to beat organic rankings and instantly generate leads for your practice. To achieve success, a practice needs a campaign of carefully curated ads that target the right new clients. Paid Ads put your clinic at the competitive heart of the industry, enabling you to reach new clients and extend market reach.
Google Ads Results
The perfect digital marketing strategy is unique to each dental practice. Finding the best strategy for your business requires a digital marketing company that has dental knowledge, Google expertise, and a keen understanding of how to manage Google Ads for Dentists.
Our team are experts in Google marketing for dentists and carefully manage the whole process from start to finish, from handling your budget to individually tracking and recommending the most effective ads.
“Working with Adam and his team has always been a great experience. The professionalism and attention to detail the whole team offers means any projects are carried out with the greatest ease to the client.”View Project
“We’ve been working with cosmetic digital for a number of years now. They’ve just produced a fantastic website for us and their support has been great through out the process and beyond.”View Project
“I’ve been working with Adam and his team for 5 years and I can’t recommend the CD team highly enough. They are always at the cutting edge of what is a fast moving industry. Thanks again.”View Project
Expertise in Google Paid Ads
Google Ads is a powerful marketing platform that delivers results fast.
Sucessfully target thousands of new patients who are not on social media.
Working with you to achieve your short and long-term goals.
Frequently asked questions
What is Dental PPC?
PPC stands for pay-per-click, a process that underpins the entire platform. Other terms that mean the same thing include Paid Search and Google Ads. Google Ads allow you to position your practice at the top of a results page for specific Google search terms, raising your visibility to prospective customers and driving them to your website or landing pages.
Where do Dental Google Ads show?
Your Google Ad for your dental practice can show at either the top or bottom of the results page.
How do you charge for managing Dental Google Ads?
There are 2 common charging methods that agencies usually apply. The first is a percentage of your ad budget and the second is a fixed fee based on the number of ads or amount of management you need. Cosmetic Digital uses the second method – we don’t see why our clients should have to pay more just because they wish to invest more money in their Google Ad budget, especially as increasing the spend doesn’t necessarily result in additional management on our part.
How much do Dental Google Ads cost?
Google Ads are not for the faint-hearted; consistently being no.1, visible at the top of search results isn’t cheap. The cost varies depending on the treatment you are advertising, the number of ads you are running for different treatments, and the number of other competitors. The costs of Google Ads can range from £500 to £10,000 a month.
What’s the difference between Google Ads and Google SEO?
Google SEO results are the natural/organic rankings that appear below the Paid Ads. High SEO ranking for your dental practice is achieved through expert knowledge of Google’s latest SEO settings and the use of the best keywords. Cosmetic Digital’s extensive experience in marketing for dental practices and understanding of the dental industry enables us to select the best keywords at any time.
Google Ads appear at the top of the results page. They look and act like an advertisement and will disappear once your daily budget ends. Ads serve specific purposes, putting your treatments directly in front of a person actively searching for exactly what you are advertising. High Google SEO rankings result in your practice getting a huge percentage of the traffic from Google.
Can I manage the Google Ads myself?
This is the only service we don’t advise clients to have a go at themselves. Social media is more forgiving but Ads can get complicated and expensive. Just keeping up with changes to the Google platform and its rules is a full-time job, and the wrong move can cost you hundreds. Successful management is about altering the keywords of your ads and tracking the clicks that turn into real enquiries – something our many years of experience in dental digital marketing has made us experts in. We then continue to run with the successful keywords and turn off the words that aren’t working. Success is often built on past experiences and knowledge about the type of keywords that deliver a better return on your investment in the long term.
Why are my Google Ads not showing position 1 on the SERP?
There can be a variety of reasons a particular Google Ad isn’t showing at the top, including:
• The budget is too low, compared to the higher spend of a dental competitor
• The length of your ad campaign
• Google recently changed how ads are shown, with more trusted ads taking the top slot
• The settings you have selected may not be optimal
• Your landing page might not be relevant to the chosen treatments
We are in the perfect position to advise you on the best way to get your Dental Google Ads featured as you desire.
Why am I not getting any leads for my practice?
The quality and quantity of leads are ultimately down to how well your campaign is being managed, the method of conversions, and the quality of your landing page, including the selected keywords. Often, overly used keywords can have a high search volume and get lots of clicks but don’t result in inquiries. These are known as negative keywords. You need to have the right search volume behind the selected terms, combined with a carefully chosen schedule for when your ads will show.
Why Choose Us for Google Ads
Flexible & Adaptive
Our team of experts work closely with you to plan, create, analyse and act to maximise the impact your digital marketing has on your business. Every client’s digital marketing strategy is unique.
Whether you’re a start-up or well-established, we work closely with you to create campaigns that deliver results for your budget and avoid expensive mistakes other marketing companies make that don’t have the expertise or experience in your sector.
Generate new leads
Whether you’re established or just launching, if you’re looking for new business, our team can launch your clinic straight to No.1 on Google. We’ll work with you to choose the best Ads for the right campaigns with a recommended budget. Working with you to achieve your short and long-term goals.
Discuss your digital strategy with our dental marketing experts
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Do you work with other businesses?
Since 2005 we have worked closely with the dental, aesthetics, and healthcare industries, developing specialist knowledge, and a reputation as a marketing thought leader in these sectors. However, as our team of website designers and marketing experts have such a wealth and diversity of experience in different industries, we can confidently deliver website and digital marketing packages within your chosen sector. Our transferable skills combined with additional exploration of exactly how your business operates, and what you want to achieve, will ensure you get the best possible performance from any package you purchase from us.
To give you an idea of some of our recent projects from multiple recent sectors we’ve worked with, please visit this section in our portfolio. Get in touch with our team to find out more about the sort of results we can achieve for your business.
Do you cater for small businesses?
Yes, we work very closely with small businesses and understand not only the challenges they face, but also how to get the best results from their marketing strategy. Most of our clients are small to medium size businesses. Many are start-ups, but even more are established businesses, that we have watched grow from a small budget. Building and maintaining a good working relationship with our clients from the beginning is a priority for us. It allows us to better understand the nuances of their business goals. We regularly watch small initial business goals grow in size and ambition, once a company’s digital marketing strategy starts taking effect.
We even offer a package that is designed specifically for small businesses. It’s a customised service that ensures we offer you support tailored to your individual requirements. We’ll help you navigate around the common pitfalls that so many small businesses face and save you money in the process. Your aim should be to achieve your business goals as quickly and cheaply as possible. It’s our job to make sure that happens.
Do you provide branding and other services?
Yes, we offer a full range of design and marketing services all under one roof. We have branding and graphic design experts in our team to help you with your digital presence, as well as manage your offline print marketing. From leaflets to signage, our team can take care of all your marketing needs from the beginning of your campaign to the end, as well as help you manage your launch. For more information about our services and an informal chat about what you’re looking for, please arrange a consultation with our team today.
Why choose Cosmetic Digital?
At Cosmetic Digital we focus primarily on two fundamental areas. These are creativity and ideas, and results-focused digital marketing. We are transparent about our processes and work closely with our clients to grow their businesses quickly, and on budget. Be wary of digital agencies who are happy to take your money, without being clear about about what they can achieve, and how.
Thanks to decades-long experience our team has an inside edge on what digital marketing platforms are best for the services you wish to focus on. Our team are able to develop an effective, bespoke marketing strategy for your business based on your budget, timeframe, location, and customer demographics. A lot of our clients are in the dentistry, aesthetics, and healthcare sectors and want to work with someone who has a lot of experience and knowledge within these industries. They come to us because of our specialist reputation. However, just because we have achieved a specialism, it doesn’t mean we‘re not working daily on helping businesses from all sectors increase their sales and improve their online presence. Get in touch to talk about how substantially we’ve helped businesses similar to yours achieve great results in recent years.