Google Paid Ads
for Dental Practices

How We Work


Goals &

Audience &

Create Content
& Campaigns

& Track

& Results

Google Ads Management

There are many reasons why Google Ads should be part of your dental marketing strategy, including targeting patients who don’t use social media. Lots of new patients are searching Google for Invisalign, implants, or emergency appointments, but don’t use social media.

Paid Ads are guaranteed to beat organic rankings and instantly generate leads for your practice. To achieve success, a practice needs a campaign of carefully curated ads that target the right new clients. Paid Ads put your clinic at the competitive heart of the industry, enabling you to reach new clients and extend market reach.

Google Ads Results

The perfect digital marketing strategy is unique to each dental practice. Finding the best strategy for your business requires a digital marketing company that has dental knowledge, Google expertise, and a keen understanding of how to manage Google Ads for Dentists.

Our team are experts in Google marketing for dentists and carefully manage the whole process from start to finish, from handling your budget to individually tracking and recommending the most effective ads.

“Working with Adam and his team has always been a great experience. The professionalism and attention to detail the whole team offers means any projects are carried out with the greatest ease to the client.”

View Project

“We’ve been working with cosmetic digital for a number of years now. They’ve just produced a fantastic website for us and their support has been great through out the process and beyond.”

View Project

“I’ve been working with Adam and his team for 5 years and I can’t recommend the CD team highly enough. They are always at the cutting edge of what is a fast moving industry. Thanks again.”

View Project

Expertise in Google Paid Ads

Rank No.1
on Google

Google Ads is a powerful marketing platform that delivers results fast.

new leads

Sucessfully target thousands of new patients who are not on social media.

new patients

Working with you to achieve your short and long-term goals.

Frequently asked questions

  • PPC stands for pay-per-click, a process that underpins the entire platform. Other terms that mean the same thing include Paid Search and Google Ads. Google Ads allow you to position your practice at the top of a results page for specific Google search terms, raising your visibility to prospective customers and driving them to your website or landing pages.

  • Your Google Ad for your dental practice can show at either the top or bottom of the results page.

  • There are 2 common charging methods that agencies usually apply. The first is a percentage of your ad budget and the second is a fixed fee based on the number of ads or amount of management you need. Cosmetic Digital uses the second method – we don’t see why our clients should have to pay more just because they wish to invest more money in their Google Ad budget, especially as increasing the spend doesn’t necessarily result in additional management on our part.

  • Google Ads are not for the faint-hearted; consistently being no.1, visible at the top of search results isn’t cheap. The cost varies depending on the treatment you are advertising, the number of ads you are running for different treatments, and the number of other competitors. The costs of Google Ads can range from £500 to £10,000 a month.

  • Google SEO results are the natural/organic rankings that appear below the Paid Ads. High SEO ranking for your dental practice is achieved through expert knowledge of Google’s latest SEO settings and the use of the best keywords. Cosmetic Digital’s extensive experience in marketing for dental practices and understanding of the dental industry enables us to select the best keywords at any time.

    Google Ads appear at the top of the results page. They look and act like an advertisement and will disappear once your daily budget ends. Ads serve specific purposes, putting your treatments directly in front of a person actively searching for exactly what you are advertising. High Google SEO rankings result in your practice getting a huge percentage of the traffic from Google.

  • This is the only service we don’t advise clients to have a go at themselves. Social media is more forgiving but Ads can get complicated and expensive. Just keeping up with changes to the Google platform and its rules is a full-time job, and the wrong move can cost you hundreds. Successful management is about altering the keywords of your ads and tracking the clicks that turn into real enquiries – something our many years of experience in dental digital marketing has made us experts in. We then continue to run with the successful keywords and turn off the words that aren’t working. Success is often built on past experiences and knowledge about the type of keywords that deliver a better return on your investment in the long term.

  • There can be a variety of reasons a particular Google Ad isn’t showing at the top, including:

    • The budget is too low, compared to the higher spend of a dental competitor
    • The length of your ad campaign
    • Google recently changed how ads are shown, with more trusted ads taking the top slot
    • The settings you have selected may not be optimal
    • Your landing page might not be relevant to the chosen treatments

    We are in the perfect position to advise you on the best way to get your Dental Google Ads featured as you desire.

  • The quality and quantity of leads are ultimately down to how well your campaign is being managed, the method of conversions, and the quality of your landing page, including the selected keywords. Often, overly used keywords can have a high search volume and get lots of clicks but don’t result in inquiries. These are known as negative keywords. You need to have the right search volume behind the selected terms, combined with a carefully chosen schedule for when your ads will show.

Why Choose Us for Google Ads

Flexible & Adaptive

Our team of experts work closely with you to plan, create, analyse and act to maximise the impact your digital marketing has on your business. Every client’s digital marketing strategy is unique.

Delivering results

Whether you’re a start-up or well-established, we work closely with you to create campaigns that deliver results for your budget and avoid expensive mistakes other marketing companies make that don’t have the expertise or experience in your sector.

Generate new leads

Whether you’re established or just launching, if you’re looking for new business, our team can launch your clinic straight to No.1 on Google. We’ll work with you to choose the best Ads for the right campaigns with a recommended budget. Working with you to achieve your short and long-term goals.


Contact us

Discuss your digital strategy with our dental marketing experts