'Business' Category Archives

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Blog posts

18th April 2019

How to manage negative reviews online

Reviews, whether on Google or Facebook or third-party websites, can be hard to come by but are great trust indicators. Both business to business and business to customer providers benefit from the positive experiences expressed by their clients online, but they canRead More

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Blog posts

3rd July 2018

Using Trust Indicators In Your Content

Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets,Read More

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Blog posts

17th May 2018

Blogging in aesthetics: why and how

We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, itRead More

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Blog posts

23rd April 2018

Big Changes Brewing

We’re constantly searching for new ways to grow and improve our clients’ experience, and we’ve had some big changes brewing. Digital Marketing Report Dashboard Our new user-friendly reporting system features your own online dashboard, so you can track your Google SEO, organicRead More

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Blog posts

26th March 2018

The 6 Principles of GDPR

General Data Protection Regulation will come to force on the 25th of May 2018. It is intended to protect EU citizens from the misuse of their Personal Data. This new regulation will not be affected by Brexit, UK businesses will need toRead More

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Blog posts

7th February 2018

Selling Skincare Online

Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit   Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream. Selling products online is known as e-commerce and,Read More

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Blog posts

26th September 2017

Are You Ready For Google Security Update?

Google Chrome is making a statement with its latest update by disclosing whether a website has an SSL Certificate, inferring that the future of the web-world should be guaranteeing users a safe browsing experience. SSL stands for Secure Socket Layer, and actsRead More

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Blog posts

9th November 2016

How to deal with a bad review

How proactive are you about encouraging patients to review your clinic? If you do use reviews – and more about why you should below – have you ever been thrown by a bad review? Is the fear of receiving a bad reviewRead More

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Blog posts

31st August 2016

How to save money on your next website

The web is constantly evolving and different trends come and go. At the same time, your clinic is evolving too. This means that, whether it’s today or several years from now, you’ll eventually want a new website that reflects these changes. ManyRead More

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Blog posts

17th August 2016

How to build an award-winning clinic blog

Featuring a clinic blog on your website can be an exceptionally powerful marketing and conversion tool. Blogs are also great for search engine optimisation. By adding high quality, high value articles to your blog at regular intervals – be it weekly, fortnightlyRead More

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Blog posts

20th July 2016

The top six common website mistakes

Many clients come to us in our capacity as web designers either wondering why their existing website is failing to attract enquiries or wanting a website for the first time. In our experience, there are six website mistakes that are made timeRead More

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Blog posts

6th July 2016

How to target the right clients online

If you’re struggling to attract enquiries via your website, there’s a good chance that it’s because it’s not targeted enough. One of the most common mistakes businesses make with their marketing is to try to appeal to everyone – the philosophy beingRead More

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Blog posts

15th April 2016

Introducing The DES Conference

Hi There, The DES (Dentistry, Education and Scones) Conference is a new, innovative CPD event from The Campbell Clinic and The Campbell Academy. Comprising of eighteen-minute lectures which promise to be fresh, thought-provoking and maybe even sometimes controversial, the DES Conference will provideRead More

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Blog posts

20th January 2016

10 ways to improve your website

Web design and content is constantly evolving based on the behaviours of web users and the devices they’re using to get online. What worked for your website a couple of years ago may not be right for today, so we’d always recommendRead More

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