When it comes to creating or updating your website, personalisation should take centre stage. Why? Because it can provide a tailored experience to new visitors and returning clients, showing (or reminding them) why you should be the clinic of choice for theirRead More
With global cases rising and the UK likely to initiate a lockdown, it may seem like coronavirus is the worst thing that could happen to you and your business. But at Cosmetic Digital, our marketing experts are highly adept at identifying newRead More
In the world of digital marketing, new terms are always being coined to keep up with changing technology, processes and ways of thinking. Here at Cosmetic Digital, our digital marketing experts are always keeping up-to-date, so we can pass the benefits onto you and yourRead More
The festive period is the perfect time to look to the year ahead – and it’s when trend forecasting can really be on your side for your business. As always, we’ve done the hard work for you, cutting through the marketing buzzRead More
Reviews, whether on Google or Facebook or third-party websites, can be hard to come by but are great trust indicators. Both business to business and business to customer providers benefit from the positive experiences expressed by their clients online, but they canRead More
Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets,Read More
We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, itRead More
General Data Protection Regulation will come to force on the 25th of May 2018. It is intended to protect EU citizens from the misuse of their Personal Data. This new regulation will not be affected by Brexit, UK businesses will need toRead More
Is Google still king when it comes to search? It would seem so. NetMarketShare reported that Google accounted for 79% of all global desktop search traffic in 2017. It still pays to keep a close eye on how this search giant updatesRead More
Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream. Selling products online is known as e-commerce and, inRead More
What’s the famous quote from 1932 film, The Western Code – “This town ain’t big enough for the both of us”? When you have a local competitor, it can certainly feel like there isn’t room for you both to run successful clinics.Read More
Does your clinic website feature a blog? If it doesn’t – or if it does but you’re not blogging consistently – here are a few stats that may make you want to rethink your strategy: Websites with a blog tend to haveRead More
Google Chrome is making a statement with its latest update by disclosing whether a website has an SSL Certificate, inferring that the future of the web-world should be guaranteeing users a safe browsing experience. SSL stands for Secure Socket Layer, and actsRead More
Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say thatRead More
If you’re exploring ways to build brand awareness around your clinic, then you might want to consider a Pay Per Click (PPC) advertising strategy that includes Facebook, Google AdWords and the wider Google Display Network. Why use PPC advertising to build brandRead More
There’s no doubt about it, Google Ads (previously known as Google AdWords & also known as PPC) is a powerful digital marketing tool that’s incredibly popular for lots of reasons. It helps you reach the right people at the right time asRead More
If you have a bricks and mortar business, such as a clinic, then one of your main marketing goals will be reaching local potential customers. In past blogs, we’ve looked at how Pay Per Click (PPC) advertising such as Google AdWords andRead More
One of the most effective things you can do to grow your business is to keep an eye on your competition. Many clinics are cautious about doing this. After all, shouldn’t they be focusing on their own business? Isn’t there a dangerRead More
The success of your business depends on being able to attract new customers and then keep their custom and loyalty in the long-term. Many businesses struggle with the process of attracting new clients. They may get the website traffic, the social mediaRead More
With 2017 hurtling towards us and many people happy to see the back of 2016, we’ve been turning our thoughts to what the next year will bring for our clients. One of the questions on everyone’s lips is “What will be theRead More
If it’s time to update your clinic website or you’re in the process of opening a new practice, you are no doubt looking at your options. You may be wondering how much money you should expect your website to make, as wellRead More
How proactive are you about encouraging patients to review your clinic? If you do use reviews – and more about why you should below – have you ever been thrown by a bad review? Is the fear of receiving a bad reviewRead More
Keywords are an integral part of search engine optimisation (SEO), helping you climb the search engine results pages (SERPs) and generate more leads and traffic. As a business, it’s essential that you rank highly on the SERPs for the key treatments, servicesRead More
Pay Per Click (PPC) advertising refers to paid-for ads that generate clickthroughs to your website without relying on ranking high in the search engines’ organic listings. The most popular form of PPC advertising is Google AdWords, i.e. the paid-for ads that appearRead More
The role of keywords in search engine optimisation (SEO) has evolved over recent years. It used to be the case that you could slap your chosen keywords throughout your copy and all-but guarantee a high ranking for your website on search resultsRead More
The web is constantly evolving and different trends come and go. At the same time, your clinic is evolving too. This means that, whether it’s today or several years from now, you’ll eventually want a new website that reflects these changes. ManyRead More
As the cosmetic medical industry becomes ever more competitive, it’s essential that your clinic website stands out from the crowd and differentiates you from your competitors, especially if they offer a similar range of treatments. One of the ways that you canRead More
Featuring a clinic blog on your website can be an exceptionally powerful marketing and conversion tool. Blogs are also great for search engine optimisation. By adding high quality, high value articles to your blog at regular intervals – be it weekly, fortnightlyRead More
Many clients come to us in our capacity as web designers either wondering why their existing website is failing to attract enquiries or wanting a website for the first time. In our experience, there are six website mistakes that are made timeRead More
If you’re struggling to attract enquiries via your website, there’s a good chance that it’s because it’s not targeted enough. One of the most common mistakes businesses make with their marketing is to try to appeal to everyone – the philosophy beingRead More
There’s no getting away from it, the dental and cosmetic medical industries are incredibly competitive. According to available information from the Ibis World ‘Dental Practices in the UK: Market Research Report’ published in March 2016, the dental industry in the UK nowRead More
At this stage in the year establishing the top five surgical and non-surgical treatments in 2016 is something of an educated guess as stats for the whole year aren’t yet available. That being said, you no doubt have a strong sense ofRead More
Hi There, The DES (Dentistry, Education and Scones) Conference is a new, innovative CPD event from The Campbell Clinic and The Campbell Academy. Comprising of eighteen-minute lectures which promise to be fresh, thought-provoking and maybe even sometimes controversial, the DES Conference will provideRead More
If you run a dental practice or cosmetic medical clinic, have you ever considered selling take-home skincare or oral health products online? More and more businesses across all sectors are adding e-commerce to their business model, and in our experience, it’s aRead More
Web design and content is constantly evolving based on the behaviours of web users and the devices they’re using to get online. What worked for your website a couple of years ago may not be right for today, so we’d always recommendRead More
To bring more patients into your clinic, one of the challenges you face is attracting more visitors to your clinic website. We’re not just talking about any visitors – you need high quality visitors who are interested in the treatments you provideRead More
Did you attend dental school with an expectation of becoming a dentist and enjoying a lifestyle that you thought went hand in hand with that career choice? How has that worked out for you? For many dentists, reality has not quite metRead More
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