Many people mistakenly think that aesthetics is a woman’s market. We’re seeing increasingly that that’s far from the case, and that some clinics are actually blindsiding potential male clients. Do men have aesthetics treatments? It’s not just aesthetics treatments that areRead More
At Cosmetic Digital, we like to say ‘keep your friends close, but your competition closer’. Because spying on your competition isn’t a nefarious or underhand practice at all, but incredibly commonplace. In fact, your competitors are probably already spying on you. BeforeRead More
Sadly, the pandemic is still making waves around the world – but savvy businesses will weather the storm by seeking unique business opportunities to grow their business in 2021 and beyond. In this post, our experts have put together some top-line, topRead More
In this post, we discuss the importance of boosting web traffic. Because an increase in traffic to your website increases customers – whether it’s booking appointments, or product sales for skincare. Here are five ways to do just that. 1) Google AdsRead More
The pandemic is still here and with it, the threat of both local lockdowns and a potential second, UK-wide lockdown. With this comes the possibility that businesses, travel and personal lifestyles will all be affected. At Cosmetic Digital, we’re always looking ahead – andRead More
The festive period is the perfect time to look to the year ahead – and it’s when trend forecasting can really be on your side for your business. As always, we’ve done the hard work for you, cutting through the marketing buzzRead More
Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets,Read More
Video is the most highly consumed digital media, with 300 hours of it being uploaded to YouTube every minute. Businesses not adapting their content marketing to include video aren’t reaping the engagement they could be and are missing out on those crucialRead More
We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, itRead More
As a digital marketing agency, we clearly value the depth and dimension a well-spent digital marketing budget can bring to a business. Digital marketing can span anywhere from social media, to your website, to Google search optimisation, and should be utilised toRead More
We’ve previously looked at harnessing the marketing power of Instagram – many of you found this an interesting topic, so we’ve decided to look in more detail at how to get more clients on Instagram, as well as how you can useRead More
Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream. Selling products online is known as e-commerce and, inRead More
Nate Elliott, at Forrester Research, reported that Instagram is getting 29% more user engagement than Facebook and a whopping 60% more user engagement than Twitter. Some social media businesses, who have moved their advertising from Facebook to Instagram, have reported a 75%Read More
Digital marketing is more important than ever in 2018. Newspapers are going out of print and traditional forms of advertising don’t have the impact they once had. it’s widely believed now, that if you’re not promoting yourself online, you’re not promoting yourself.Read More
Many clinics find that Facebook is a fantastic tool to reach out to and engage with potential, past and existing clients. Whether you’re already using Facebook but want to make your clinic page more effective, or you’re thinking of creating a businessRead More
Marketing consultant Adam Hampson discusses 10 common email marketing mistakes that can damage your campaigns and provides tips on how to avoid them Once you’ve enticed people to sign up to your mailing list with an irresistible offer like an online skinRead More
Even the most beautifully designed website needs a strong content marketing and search engine optimisation (SEO) strategy to be found in Google searches. These are the tools that tell potential clients that your website exists and inspire them to pick up theRead More
According to We Are Social’s Digital in 2017: Global Overview report, a staggering 2.8 billion people now use social media – that’s 37% of the world’s population. It’s estimated that, globally, 34% of us use our mobile phones to access social mediaRead More
Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say thatRead More
You can have an all-singing, all-dancing website and thriving social media pages but, without a mechanism to capture the contact details of your followers or site visitors (a lead magnet marketing strategy), the quantity of traffic will have very little value. NotRead More
Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say thatRead More
Content marketing is defined by the Content Marketing Institute as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended toRead More
There’s no doubt about it, Google Ads (previously known as Google AdWords & also known as PPC) is a powerful digital marketing tool that’s incredibly popular for lots of reasons. It helps you reach the right people at the right time asRead More
We’ve talked about the power of Facebook advertising in a previous blog but wanted to revisit it as it’s a topic that many of our clients ask us about. Facebook advertising is an option for marketing your practice that offers: 1) ARead More
Do you currently use video to attract new patients to your clinic? If not, you may be missing out on one of the most powerful marketing approaches currently available. Back in 2008, Dr James McQuivey from Forrester Research got marketers talking whenRead More
We recently looked at how you can get the best results from using social media to market your business. However, despite the benefits of building a presence on social media, we recognise that it can be a challenge to find the timeRead More
Email marketing can feel daunting if marketing isn’t what you do for a living. How often should you send out marketing emails? What subject lines will get the best open rates? How can you get your mailing list subscribers to take action?Read More
Social media offers a choice of platforms to help you market your clinic and develop a relationship with your existing and potential patients. For many brands, social media has enabled them to skyrocket their visibility and even become a household name. ButRead More
Most businesses know that it’s important to keep an eye on their website data to see how the site is performing overall, as well as which pages and searches are prompting enquiries. This only paints half a picture though. What about theRead More
Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your practice and given permission for you to contact themRead More
“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a no-brainer for a number of reasons; it can attractRead More
You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing, your appointment book is half empty, and you’re justRead More
When it comes to deciding how and where to spend your marketing budget, you may be torn between digital vs. traditional marketing. Which is best? Which will give you the greatest return on your investment? There are no hard and fast rules.Read More
Since it launched in 2004, Facebook has not only changed the face of social interactions but also how businesses interact with their customers. The platform is so ingrained in everyday life that the majority of companies now recognise that Facebook marketing needsRead More
Inevitably, all businesses – whatever their size – face the question, “How much should I be paying for marketing?” or “How much of our budget should we devote to marketing?” It’s a difficult question to answer with definitive figures. Yes, there’s areRead More
As a Google AdWords Certified Partner, a question we’re asked a lot at Cosmetic Digital is ‘Does Google Pay Per Click (PPC) work?’ Clients often come to us having experimented – sometimes unsuccessfully – with Google PPC in the past or theyRead More
In the middle of February 2016, Google confirmed that it will no longer show ads in the right sidebar on search results. Instead, ads will only appear at the top and/or bottom of the page, although we may begin to see fourRead More
Ninety-five percent of online consumers use email and 91% of us check our inbox every single day – this means that when it comes to effective ways to communicate with your customers, email marketing is right up there. Of course, the challengeRead More
Search engine optimisation (SEO) is an ever-evolving area of digital marketing as Google continues to tweak its algorithms and give web users the best possible results pages in response to their searches. Although many companies offer SEO services, it’s important to doRead More
As a web and graphic design agency in Nottingham, our clients often ask us whether there’s really a difference these days between graphic design and web design. After all, there are many solopreneurs who offer both services. That being said, it’s oftenRead More
With 2015 well underway we’ve put together some of the big areas of change we think are likely this year. Whether you want to take the lead or keep the lead over the competition the following tips are sure to do eitherRead More
As Google tweaks its algorithms and more and more people are using mobile devices to access the web, the online landscape is evolving once again. To make sure you remain visible to your customers, here are our ten website must-dos for 2014.
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To mark the launch of the new website showcasing his holiday home, owner Jack Richardson is offering all dentists a special VIP discount of 10% off a stay at his luxury Tamarind townhouse in Barbados. Jack came to H&P via a wordRead More
With people choosing to view websites from a wide range of smartphones, tablets, laptops and desktops, having a responsive website is more important than ever before. H&P Design now offers a responsive web design package, which aims to give visitors to yourRead More
The buzz treatments in dentistry at the moment seem to be ‘orthodontics’ and ‘invisible braces’. We’re finding that more and more practices are providing orthodontic treatments and new systems, as this often is very profitable for the practice.
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The perfect cake for your special day H&P Design have worked with Liz, at Queen of Herts Cakes to produce everything from her company name and brand identity through to her website for her bespoke cake company in Harpenden, Herts. As businessRead More
Professionally designed e-newsletters that will save money and grow your business Bespoke Beauty came to Cosmetic Digital (was H&P) wanting advice on a cost effective and successful way to let their clients and other contacts know about all their latest clinic newsRead More
Keep calm and carry on marketing At H&P Design, we love creating new ideas for our clients, but we’re also happy to work with clients who have great ideas of their own. We have worked closely with Evolve Dentistry from their beginningsRead More
Professionally designed e-newsletters that will save money and grow your business PFPD (Private Financial Planning for Dentists) came to H&P wanting advice on a cost effective and successful way to let their clients and other contacts know about all their latest companyRead More
Effective marketing for practice open evenings Open days or evenings are a great way to promote new products, treatments and services to a mass audience and can help to drive sales and increase patient numbers. Patients also benefit from these events asRead More
This year we’re lecturing at Dentistry Live. Come and see Adam Hampson talking about “Your essential guide to dental marketing” on Saturday 26th May at 2pm – 3.30pm. Dentistry LIVE is a world-class general dentistry symposium, incorporating conference tracks on Implants, Aesthetics,Read More
Social media pages that stand above the rest After working with Zing Skin Clinics to create their brand identity and website, we went on to help them increase their online presence by setting up social media pages on Facebook and Twitter.
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Add quality and professionalism to your social media page Colin Campbell is a specialist in oral surgery and we have worked with him on several projects from his personal professional portfolio to international organisations he is involved with. Colin is very activeRead More
Help raise £1000 just by clicking ‘Like’ This year, Campbell and Peace are aiming to raise as much money as possible for the Karen Green Foundation. To kick start the campaign they are aiming to bring in the first £1000 through theirRead More
Print design with QR technology Colin Campbell has been a client of ours for many years. We have helped him to brand and market specialist dental practices of which he is clinical director and have also helped him to brand and marketRead More
Save money and get accurate, instant analytics with email newsletters We have worked with Campbell & Peace in Nottingham on many past projects to help promote their specialist dental practice. This time they came to H&P wanting advice on a cost effectiveRead More
A one day seminar with the objective of introducing and successfully marketing facial aesthetics into clinical practice.
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An original brand identity can help boost your patient base, build patient trust and create a loyal following. Clients are ever more discerning and sophisticated in their purchasing habits these days. They are not in the business of self-diagnosing; when new patientsRead More
A little laughter goes a long way H&P have been working with Glendair Dental Practice in Alfreton, Derbyshire to produce their design and print work for many years and have seen their practice grow from strength to strength.
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Cosmetic Digital’s Director, Adam Hampson, explains why having a unique, well designed website will attract more customers to your clinic than achieving the top spot on Google. In an increasingly competitive marketplace, clinics and single practitioners are often persuaded to compromise theRead More
Engaging, unexpected design that breaks financial stereotypes When Claremont Limited, a finance company based in Church Stretton, Shropshire, asked H&P Design to refresh their brand and create some marketing campaignconcepts for exhibition design and print work, we jumped at the chance!
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Well executed marketing with fantastic results In addition to creating a brand identity and website for Harpenden Skin Clinic, they also wanted to promote the newly opened clinic and reach new customers with advertising and a marketing strategy.
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