'Marketing' Category Archives

content trust indicators cosmetic digital

Blog posts

3rd July 2018

Using Trust Indicators In Your Content

Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets,Read More

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Blog posts

17th May 2018

Blogging in aesthetics: why and how

We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, itRead More

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Blog posts

7th February 2018

Selling Skincare Online

Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit   Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream. Selling products online is known as e-commerce and,Read More

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Blog posts

30th January 2018

Harnessing the marketing power of Instagram

Nate Elliott, at Forrester Research, reported that Instagram is getting 29% more user engagement than Facebook and a whopping 60% more user engagement than Twitter. Some social media businesses, who have moved their advertising from Facebook to Instagram, have reported a 75%Read More

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Blog posts

16th January 2018

7 digital marketing predictions for 2018

Digital marketing is more important than ever in 2018. Newspapers are going out of print and traditional forms of advertising don’t have the impact they once had. it’s widely believed now, that if you’re not promoting yourself online, you’re not promoting yourself.Read More

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Blog posts

3rd November 2017

Avoiding Email Marketing Mistakes

Marketing consultant Adam Hampson discusses 10 common email marketing mistakes that can damage your campaigns and provides tips on how to avoid them Once you’ve enticed people to sign up to your mailing list with an irresistible offer like an online skinRead More

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Blog posts

21st September 2016

Do clinic offers work?

“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a no-brainer for a number of reasons; it can attractRead More

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Blog posts

14th September 2016

The top five reasons why your marketing fails

You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing, your appointment book is half empty, and you’re justRead More

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Blog posts

15th June 2016

Top tips for Facebook marketing

Since it launched in 2004, Facebook has not only changed the face of social interactions but also how businesses interact with their customers. The platform is so ingrained in everyday life that the majority of companies now recognise that Facebook marketing needsRead More

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Blog posts

4th May 2016

How much should I be paying for marketing?

Inevitably, all businesses – whatever their size – face the question, “How much should I be paying for marketing?” or “How much of our budget should we devote to marketing?” It’s a difficult question to answer with definitive figures. Yes, there’s areRead More

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Blog posts

20th April 2016

Does Google Pay Per Click (PPC) work?

As a Google AdWords Certified Partner, a question we’re asked a lot at Cosmetic Digital is ‘Does Google Pay Per Click (PPC) work?’ Clients often come to us having experimented – sometimes unsuccessfully – with Google PPC in the past or theyRead More

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Blog posts

27th January 2014

10 website must-dos for 2014

As Google tweaks its algorithms and more and more people are using mobile devices to access the web, the online landscape is evolving once again. To make sure you remain visible to your customers, here are our ten website must-dos for 2014.

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Blog posts

21st May 2013

How to get more orthodontic business

The buzz treatments in dentistry at the moment seem to be ‘orthodontics’ and ‘invisible braces’. We’re finding that more and more practices are providing orthodontic treatments and new systems, as this often is very profitable for the practice.

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Blog posts

29th November 2012

Bespoke Beauty | Email Marketing Design

Professionally designed e-newsletters that will save money and grow your business Bespoke Beauty came to H&P wanting advice on a cost effective and successful way to let their clients and other contacts know about all their latest clinic news and treatment offersRead More

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Blog posts

20th June 2012

PFPD | Email Newsletter

Professionally designed e-newsletters that will save money and grow your business PFPD (Private Financial Planning for Dentists) came to H&P wanting advice on a cost effective and successful way to let their clients and other contacts know about all their latest companyRead More

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Blog posts

8th May 2012

Lecturing at Dentistry Live 2012

This year we’re lecturing at Dentistry Live. Come and see Adam Hampson talking about “Your essential guide to dental marketing” on Saturday 26th May at 2pm – 3.30pm. Dentistry LIVE is a world-class general dentistry symposium, incorporating conference tracks on Implants, Aesthetics,Read More

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Blog posts

26th March 2012

Colin Campbell | Social Media

Add quality and professionalism to your social media page Colin Campbell is a specialist in oral surgery and we have worked with him on several projects from his personal professional portfolio to international organisations he is involved with. Colin is very activeRead More

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Campbell & Peace

Blog posts

31st October 2011

Campbell & Peace | Email Newsletter

Save money and get accurate, instant analytics with email newsletters We have worked with Campbell & Peace in Nottingham on many past projects to help promote their specialist dental practice. This time they came to H&P wanting advice on a cost effectiveRead More

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H&P Design Nottingham

Blog posts

7th September 2011

10 Reasons To Create A Practice Brand

An original brand identity can help boost your patient base, build patient trust and create a loyal following. Clients are ever more discerning and sophisticated in their purchasing habits these days. They are not in the business of self-diagnosing; when new patientsRead More

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Body Language Magazine

Blog posts

4th July 2011

Websites with the ‘Wow Factor’

H&P Design’s Director, Adam Hampson, explains why having a unique, well designed website will attract more customers to your clinic than achieving the top spot on Google. In an increasingly competitive marketplace, clinics and single practitioners are often persuaded to compromise theRead More

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Claremont Limited

Blog posts

1st July 2011

Claremont Limited | Exhibition and Print Design

Engaging, unexpected design that breaks financial stereotypes When Claremont Limited, a finance company based in Church Stretton, Shropshire, asked H&P Design to refresh their brand and create some marketing campaignconcepts for exhibition design and print work, we jumped at the chance!

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