In a growing marketplace, aesthetic clinics are facing mounting pressure to provide exceptional services while managing a steady stream of client appointments. To stay ahead of the competition, improve your customer satisfaction, and boost sales, it’s crucial for your cosmetic business to embrace cutting-edge client appointment booking software. But with a number of booking technologies available, which is the best option to help save you time and resources? Today we’re going to compare 5 leading brands, looking at the strengths and weaknesses of each, to help you make an informed decision before you invest.

Totally new to booking technology? This is what aesthetics industry booking software can do for you:

Booking software provides a platform, accessed via your website, where clients can easily book their appointments with you online. It will help you manage client appointments and bookings, as well as staff schedules, more efficiently. When clients use the platform to make an appointment, they will select their preferred service and choose a convenient time slot. The system may also allocate staff members, treatment rooms, and equipment, depending on your software set-up preferences.

With online booking capabilities, clients can easily schedule their appointments at their own convenience, without making phone calls or waiting for a response. This not only saves you time by reducing your admin but should also enhance customer satisfaction.

There are additional benefits. Streamlining your booking system in this way should reduce the risk of double bookings or scheduling conflicts. It also means you’ll have data about your clients that you can use to improve customer engagement and optimize your operations. Reports generated by the software will give you valuable insights into appointment trends, popular services, and client preferences, allowing you to identify growth areas and tailor your offerings accordingly.

The benefits of upgrading your existing aesthetics booking software?

An outdated client appointment booking system can harm your customer experience. If your interfaces are not as user-friendly as your competitors’, your system is slow, or you commonly get reports of errors, you could be losing clients to rivals who provide a more seamless booking experience.

Similarly, a system that lacks features customers have come to expect from other online booking software, may make new customers less inclined to trust in the quality of your treatments too.  It can negatively impact your business’s reputation. You’ll know all too well how much customers love to moan about their frustrations online.

If you’re doing more manual admin than is necessary for this day and age, and you don’t have access to the same amount of client data reports as those working with cutting-edge technologies, your business could be on the back foot. A new booking system might be the solution.

Top aesthetic booking software features

Here at Cosmetic Digital, we help aesthetic businesses implement booking technology successfully. In our experience, these are the booking software features we believe to be the most beneficial.

  • A user-friendly interface that is easy to navigate for both business owners and their clients.
  • Website and mobile app
  • An appointment scheduling system that allows for easy rescheduling and appointment cancellation.
  • The ability to send automated reminders and notifications to clients about their upcoming appointments, reducing the chances of no-shows and last-minute cancellations.
  • A robust customer database management system, allowing business owners to store and access client information easily. This database should store important information about each client, including their contact details, preferred services, and any specific requirements or allergies they may have.
  • Seamless integration with existing systems, such as electronic medical records, ensuring that all patient information is up-to-date and easily accessible.
  • Online booking and payment processing, making it convenient for clients to pay for services in advance, or at the time of their appointment.
  • Customisation capabilities – to meet the specific needs of each clinic, such as adding personalised branding, or integrating with other systems.
  • A feature that easily allows professionals to manage their staff schedules, ensuring that each appointment is assigned to the appropriate team member.
  • Reliable and responsive customer support and technical assistance.
  • Robust software training resources
  • Reporting and analytics tools, help businesses track and measure their performance.
  • Implementation of regular updates and improvements to ensure that the software remains up-to-date and continues to meet the evolving needs of the aesthetics industry.

Now let’s take a look at 5 market-leading booking software:

Clinic Mind Overview


Clinic Mind aesthetics industry appointment-booking software stands out from other similar software systems due to its good reviews for being comprehensively beneficial to the businesses it serves. It has a user-friendly interface, which makes it easy for both staff and clients to navigate and use. And it boasts robust features and decent customer support.


Clinic Mind provides a steeper learning curve compared to some other appointment-booking software systems. While it does offer training and support resources, users may need more time and effort to become proficient in using the software effectively. This can be a drawback for businesses that need to onboard new staff quickly or have limited resources for training.

Phorest Software Overview


Phorest is specifically designed for the aesthetics industry, meaning it understands the unique needs and requirements of salons, spas, and clinics. It offers a comprehensive range of features that go beyond just appointment booking. It includes tools for client management, marketing automation, inventory management, and reporting. This all-in-one approach saves time and effort by eliminating the need for multiple software systems and streamlining operations. It operates on a cloud-based platform, allowing users to access their appointment books and client information from anywhere with an internet connection.


Compared to the other software systems we looked at, Phorest’s reviews reflect that it is slightly weaker in its features and functionality. This could be due to design, or lack of training provided, but we understand their customer services are working hard to address the problem.

E-Clinics Software Overview


As well as having all the usual scheduling features, this software appears to be particularly strong in data capture. It can store a lot of data about your clients and generates valuable reports.


It has been remarked in its reviews that this product is expensive and requires some computer literacy to start using it. That said, training resources are provided.

Pabau Software Overview


Overall, the Pabau aesthetics industry software system is a comprehensive solution that simplifies the appointment-booking process and improves efficiency in the aesthetics industry. Pabau understands the unique needs and requirements of businesses in this sector. Its specialized approach ensures that the software is tailored to meet the specific demands of aesthetic professionals. Key highlights include the fact that the system enables the management of multiple practitioners’ schedules, making it easy to coordinate and manage appointments across different team members. Also, their customer support team is extremely responsive.


Pabau’s pricing structure can be a disadvantage for smaller businesses. The software is relatively expensive compared to other options on the market, making it less accessible for those with tighter budgets. Additionally, it has a complicated setup. To counteract this, a lot of training in provided, but the training takes time.

Fresha Software Overview


The software works by providing a user-friendly interface for both the business and its clients. Its ease of use is its key advantage. Businesses can easily set up their services, availability, and pricing on the platform, while clients can conveniently book appointments online. Fresha also offers features such as automated reminders and notifications to ensure that both parties are kept up to date with their appointments.


According to its reviews, this software provides a secure payment gateway for clients to make online payments, but this software may not be as comprehensive as some other software providers. While they do offer support through email and a help center, some users have reported slow response times and difficulty in getting timely assistance. Others have mentioned Fresha’s complicated pricing structure.


Our comparison data is based on historic reviews online and does not necessarily reflect any changes and improvements implemented to develop each brand of the system by the time you read this post. The best way to get a feel for which might be the best system for your individual aesthetics practice is to give us a call. We deal with each of these products daily and we will be able to give you up-to-date information on your best CRM and marketing options when you get in touch.