Paid Ads - PPC | FAQ's
What is PPC?
PPC stands for pay per click, a process that underpins the entire platform. Other terms that mean the same thing include Paid Search and Google Ads. Google Ads allow you to position your business at the top of a results page for specific Google search terms, raising your visibility to prospective customers and driving them to your website or landing pages.
Where do Google Ads show?
Your Google Ad can show at either the top or bottom of the results page.
How do you charge for managing Google Ads?
There are 2 common charging methods that agencies usually apply. The first is a percentage of your ad budget and the second is a fixed fee based on the number of ads or amount of management you need. Cosmetic Digital uses the second method – we don’t see why our clients should have to pay more just because they wish to invest more money on their Google Ad budget, especially as increasing the spend doesn’t necessarily result in additional management on our part.
How much do Google Ads cost?
Google Ads are not for the faint-hearted; consistently being no.1, visible at the top of search results isn’t cheap. The cost varies depending on the service or treatment you are advertising, the number of ads you are running for different services, and the number of other competitors. Costs can range from £500 to £10,000 a month.
What’s the difference between Google Ads and Google SEO?
Google SEO results in are the natural / organic rankings that appear below the Paid Ads. High SEO ranking is achieved through expert knowledge of Google’s latest SEO settings and use of the best keywords. Google Ads appear at the top of the results page. They look and act like an advertisement and will disappear once your daily budget ends.
Ads serve specific purposes, putting your services / products directly in front of a person actively searching for exactly what you are advertising. High Google SEO rankings result in your business getting a huge percentage of the traffic from Google.
Can I manage Google Ads myself?
This is the only service we don’t advise clients have a go at themselves. Social media is more forgiving but Ads can get complicated and expensive. Just keeping up with changes to the Google platform and its rules is a full time job, and the wrong move can cost you hundreds. Successful management is about altering the keywords of your ads and tracking the clicks that turn into real enquiries. We then continue to run with the successful keywords and turn off the words that aren’t working. Success is often built on past experiences and knowledge about the type of keywords that deliver a better return on your investment in the long-term.
Why is my Ad not at position 1?
There can be a variety of reasons a particular Google Ad isn’t showing at the top, including:
• The budget is too low, compared to the higher spend of a competitor
• The length of your ad campaign
• Google recently changed how ads are shown, with more trusted ads taking the top slot.
• The settings you have selected may not be optimal
We are in the perfect position to advise you on the best way to get your ads featured as you desire. Get in touch with us today!
Why am I not getting any leads?
The quality and quantity of leads is ultimately down to how well your campaign is being managed, including the selected keywords. Keywords can have a high search volume and get lots of clicks but don’t result in inquiries. These are known as negative keywords. You need to have the right search volume behind the selected terms, combined with a carefully chosen schedule for when your ads will show.
Paid Ads ArticlesGet In Touch
For a deeper understanding of Paid Ads and what they can do for your business, take a look at the following articles.
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Google Page 1 Packages
One size doesn’t fit all. We offer a 3-tier range of packages and will help you select the right one for your business. Whether you’re a small business, a growing business, or a well-established business, we have the package for you. Packages start from £500 per month.Contact Us
Do you work with other businesses?
Since 2005 we have worked closely with the dental, aesthetics, and healthcare industries, developing specialist knowledge, and a reputation as a marketing thought leader in these sectors. However, as our team of website designers and marketing experts have such a wealth and diversity of experience in different industries, we can confidently deliver website and digital marketing packages within your chosen sector. Our transferable skills combined with additional exploration of exactly how your business operates, and what you want to achieve, will ensure you get the best possible performance from any package you purchase from us.
To give you an idea of some of our recent projects from multiple recent sectors we’ve worked with, please visit this section in our portfolio. Get in touch with our team to find out more about the sort of results we can achieve for your business.
Do you cater for small businesses?
Yes, we work very closely with small businesses and understand not only the challenges they face, but also how to get the best results from their marketing strategy. Most of our clients are small to medium size businesses. Many are start-ups, but even more are established businesses, that we have watched grow from a small budget. Building and maintaining a good working relationship with our clients from the beginning is a priority for us. It allows us to better understand the nuances of their business goals. We regularly watch small initial business goals grow in size and ambition, once a company’s digital marketing strategy starts taking effect.
We even offer a package that is designed specifically for small businesses. It’s a customised service that ensures we offer you support tailored to your individual requirements. We’ll help you navigate around the common pitfalls that so many small businesses face and save you money in the process. Your aim should be to achieve your business goals as quickly and cheaply as possible. It’s our job to make sure that happens.
Do you provide branding and other services?
Yes, we offer a full range of design and marketing services all under one roof. We have branding and graphic design experts in our team to help you with your digital presence, as well as manage your offline print marketing. From leaflets to signage, our team can take care of all your marketing needs from the beginning of your campaign to the end, as well as help you manage your launch. For more information about our services and an informal chat about what you’re looking for, please arrange a consultation with our team today.
Why choose Cosmetic Digital?
At Cosmetic Digital we focus primarily on two fundamental areas. These are creativity and ideas, and results-focused digital marketing. We are transparent about our processes and work closely with our clients to grow their businesses quickly, and on budget. Be wary of digital agencies who are happy to take your money, without being clear about about what they can achieve, and how.
Thanks to decades-long experience our team has an inside edge on what digital marketing platforms are best for the services you wish to focus on. Our team are able to develop an effective, bespoke marketing strategy for your business based on your budget, timeframe, location, and customer demographics. A lot of our clients are in the dentistry, aesthetics, and healthcare sectors and want to work with someone who has a lot of experience and knowledge within these industries. They come to us because of our specialist reputation. However, just because we have achieved a specialism, it doesn’t mean we‘re not working daily on helping businesses from all sectors increase their sales and improve their online presence. Get in touch to talk about how substantially we’ve helped businesses similar to yours achieve great results in recent years.