Mastering TikTok SEO can be a game-changer for your content’s reach.  With its user-friendly features and creative tools, aesthetic clinics and dental practices can effectively showcase their services to TikTok’s Millennial and Gen Z users. Also given that TikTok’s algorithm allows for organic reach, this is a cost-effective marketing platform. As long as you optimise your SEO, even aesthetic clinics or dental practices with limited budgets can gain exposure without relying solely on paid advertising.

In this post we’re going to delve into what TikTok SEO is, the ranking factors to consider, and how you can create content that will rank well on TikTok.

What is TikTok?

TikTok is a video-sharing platform that allows users to create and share short videos ranging from 15 to 60 seconds. It has grown to become one of the most popular social media platforms, with millions of active users worldwide. TikTok’s unique algorithm and user-friendly interface make it an ideal platform for businesses to connect with their audience and showcase their services.

What is TikTok SEO?

TikTok SEO, similar to traditional search engine optimization, involves optimising your video content for TikTok’s search engine algorithm. While TikTok may not be a traditional search engine, the platform has a search bar and is increasingly becoming a popular platform for search, especially among Gen Z users. By optimising your content for TikTok SEO, you can increase your chances of appearing higher up the search results and reaching a wider audience.

TikTok SEO Ranking Factors

To understand TikTok SEO, it’s important to know the ranking factors that TikTok’s algorithm considers. These factors include user interactions and video information. Let’s take a look at each of these individually.

User Interactions

User interactions play a significant role in TikTok’s algorithm. The algorithm takes into account actions such as likes, shares, follows, comments, completions, and skips. By analysing these interactions, TikTok determines the types of content that users enjoy and adjusts the content they see on their app home page accordingly.

So you can get your business to appear on more people’s TikTok home page by giving them content they like and making them engage with it. How do you do that? By consistently creating exciting, relevant, original content. The aim is to engage your audience and give them valuable and, or memorable information to keep your brand at the forefront of their minds. Here are top content inspiration tips for aesthetic and dental businesses on TikTok:

  • Educational Content: Use TikTok as a platform to educate your audience about the latest aesthetic treatments, dental procedures, and oral hygiene practices. Share tips, debunk common myths, and provide valuable information that will help your audience make informed decisions.
  • Before and After Photos: Showcase the transformative power of aesthetic treatments and dental procedures by sharing impressive before and after results. This type of content can attract clients and build trust in your services.
  • Behind-the-scenes videos: Take your audience behind the scenes of your aesthetic clinic or dental practice. Show them your state-of-the-art equipment, friendly staff, and hygienic practices. Become familiar to your followers.
  • Patient Testimonials: Encourage satisfied patients to share their positive experiences through TikTok video testimonials. Genuine testimonials can greatly impact potential clients’ decision-making process and increase their trust in your services.
  • Trend Challenges: Participate in TikTok challenges that are relevant to the aesthetic and dental industries. Engaging with popular trends can help increase your visibility, attract a wider audience, and showcase your creativity.
  • Expert Tips and Advice: Share expert tips and advice related to aesthetic treatments and dental care. This can include skincare routines, makeup tutorials, oral hygiene tips, and more.
  • Q&A Sessions: Host live Q&A sessions on TikTok to address common questions and concerns related to aesthetic treatments and dental procedures. This interactive approach allows you to engage directly with your audience and provide them with valuable insights and information.
  • Product Reviews: Review aesthetic products, skincare brands, or dental care products on TikTok. Share your professional opinion, highlight the benefits, and provide recommendations to your audience.
  • Staff Spotlights: Introduce your team members and showcase their expertise and friendly personalities. This humanises your clinic and helps potential clients feel more comfortable and familiar with the people who will be providing their treatments.

As well as creating meaningful content that your audience is going to enjoy, it’s also worth considering the time of day you post it. Your TikTok analytics will help you determine the best times to upload your content. Pay attention to the days and hours when your audience is most active on the platform. By uploading your content during these peak times, you can increase the visibility and engagement of your videos.

Video Information

The information accompanying each video, such as captions, hashtags, sound clips, and other identifying factors, also influences TikTok’s algorithm. But how should you use them? Let’s take a look.

  • Captions: Including relevant keywords in your video’s title, description, and captions can help improve its visibility in search results. TikTok’s Keyword Insights tool can help you discover relevant keywords and keyword phrases to incorporate into your captions.
  • Hashtags: They play a crucial role in increasing the discoverability of your TikTok content. Use relevant hashtags that are popular within the aesthetic and dental communities.
  • Sound clips: Stay up-to-date with the latest trends on TikTok and incorporate popular sounds and effects into your videos. This will make your content more relatable and engaging for your audience.
  • Video Length and Editing: Aim for a video length of around 15 to 60 seconds, as this is the preferred duration for TikTok content. Use the built-in editing tools to add effects, filters, and captions to make your videos visually appealing and informative.

Once you’ve optimised the heck out your videos, and sound, you can also promote your TikTok content on other social media platforms, such as Instagram, Facebook, or YouTube. This cross-promotion can help attract followers from different platforms and increase your overall reach and engagement.

TikTok SEO Application

Mastering TikTok SEO is essential for boosting your content’s visibility and increasing your chances of going viral on the platform. By conducting keyword research, creating high-quality content, leveraging trending challenges and hashtags, using keywords strategically, and engaging with the TikTok community, you can optimise your content for TikTok’s algorithm and reach a wider audience.

And remember, as well as posting your own content, it’s also essential for your SEO that you engage with the TikTok Community. Encourage viewers to leave comments, like your videos, and share them with their own followers.

This might all sound like a lot of hard work, and it can be. That’s why good social media managers are so sought after. We are leading aesthetics and dental industry experts in social media management and digital marketing. We work with aesthetic and dental clinics nationwide to help them get the most engagement from their TikTok videos, to help them get more likes, followers, and ultimately sales. We can do the heavy lifting of TikTok SEO for you, so you can concentrate on delivering first-class aesthetic and dental treatments.