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Care & Support

Digital marketing for nation-wide housing and supported living companies

Our Expertise

A new and interesting venture for Cosmetic Digital, we began working with supported housing and care companies in 2018. We’ve successfully launched websites and digital marketing for different aspects of supported care including housing associations, not-for-profits, nation-wide services, and local providers. Supported care and housing marketing needs a careful balance between brand equity and service communication, which we believe our web design and SEO services compliment nicely.

Cosmetic Digital Nottingham

Digital Marketing for Care and Support

We always begin with a meticulous and carefully thought-out digital marketing strategy to demonstrate exactly where your business is now and exactly where it needs to be. Reaching your potential service users and their families is vital to ensuring interaction with your website and services, so carefully strategised SEO and PPC definitely has its merits here. Working with different branches of not-for-profit providers, we understand that it’s not about the conversions in this industry but the happy service users and their families, so we prioritise digital communication above all else.

Cosmetic Digital Nottingham

Web Design for Care and Support

Functionality conquers all else in web design for supported care and housing. We work hard to identify the different needs of the service users and non-service users during our design process, collaborating closely with your team to produce the best outcomes. By combining branding and usability, we create a heady cocktail of reliability and plenty of opportunity for your visitors to place their trust in your services. When designing for optimal readability we incorporate the option of larger font sizes for those who are visually impaired as well as Easy Read pages to involve the service users in learning about your care solutions. We have also previously integrated bespoke functionality for housing and property search facilities, job vacancy search listings, and referral abilities to best appeal to all users.

Cosmetic Digital Nottingham

SEO for Care and Support

Search engine optimisation, even for not-for-profits and local providers, remains an important tool in your digital marketing belt. Staying visible and relevant on the search engine listings improves your chances of communicating with potential service users and non-service users, heightening the chances of them becoming interested in your services. Because search engines value plenty of fresh content and on-page changes, we rewrite your content and supply blog posts for you on a monthly basis. Key tasks such as link building, keyword research, meta updates, error fixes, and strategy research will also ensure that your SEO remains as high-functioning and reliable as you do. With monthly interactive reports complete with a written breakdown, you can see exactly where we’ve spent your package hours that month and track key performance data with us to make sure we’re on track to meet your targets.

Digital Marketing Packages for Care and Support

We have different web design and SEO packages, as well as stand-alone digital marketing services, suitable for all budgets and company sizes. If you’re seeking a specific service or are curious about what we could do for you, simply ask a member of the team and we’ll be more than happy to offer advice and recommendations.

Website Packages

  • Mobile optimised
  • GDPR compliant
  • Custom-built designs
  • Social media integration
  • Digital marketing integration
Google SEO Packages

  • Keyword research
  • Competitor analysis
  • Google page 1 optimisation
  • On-page content optimisation
  • Regular strategy maintenance
Social Media Packages

  • Bespoke graphics
  • Monthly strategy updates
  • Competitor analysis
  • Quarterly reports
  • Multi-platform scheduling and posting
Get in touch to find the right package for your business

Talk to one of our experts

Get expert advice, pricing or help and guidance on what you need, call 01159 140 640 or fill in our form.

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