The Brief

The Skin Doctor Clinics came to us with the need to redesign their current website so that it incorporated both of the clinics on one unified site. They required updated site navigation for optimum usability and to convey that every patient is treated as an individual.

The Strategy

The website’s overall header shows at an immediate glance that there are two Skin Doctor Clinics, and both clinic’s contact details are featured separately throughout the site. We’ve split each treatment section into aesthetics, skin and laser treatments, and body treatments to ensure seamless navigation. We’ve prioritised the most popular treatments, such as laser hair removal, at the top of each respective menu to highlight them further.