The Brief

One of our newer clients, Sherwood Dental Practice wanted to refresh their existing site. We started with the site structure, looking into the navigation layout and plotting a better customer journey. We then considered the page flow, and where relevant and interesting content could be added to create better engagement with patients. This led us to building a dedicated FAQ section into the treatment pages.

The Strategy

Another key element of the site was a before & after section, highlighting the practice’s expertise and skill, while a finance calculator was also developed to aid patients in decision-making about their treatment.