• Web Design
• Print Marketing
• Logo Design

A specialist orthodontic practice in the Charnwood Borough, Loughborough

Loughborough Orthodontics have been a client of ours for over 12 years. As members of the British Dental Association and the British Orthodontic Society, they provide advanced orthodontic treatment journeys for all of their patients.

The Brief

After a change of ownership, a new direction for the business was needed. A new logo, visual identity, website, and accompanying print marketing became our mission for the specialist orthodontic practice. We still needed to capture their business ethos and professionalism but bring a contemporary flare to the table.

The Strategy

We chose a colour set that blended together seamlessly yet eye-catchingly, creating a blue to purple gradient. The home page welcomes you with maximised accessibility, placing a dropdown of ‘I am looking for’ right at the beginning to drive traffic to their treatment of interest. Before and afters, premises photography, and a direct call to action contact tab that tracks down the page as you scroll encourages enquiries and conversions.

The Results

We’re still working on this site, so stay tuned.

Results