The Strategy

A large and established dental practice based in Long Eaton, Nottingham, AJ Moore cater to both private and NHS patients – and asked us to create a website that appealed to both.

The Brief

As with many dentists, it was crucial for us to differentiate between these tiers of care, as well as between general and cosmetic treatments. As well as this, all the interactive design elements you’d expect are present, from sliding menus to roll-overs. In addition, responsive, mobile-optimised design has been carefully considered, allowing the site to ‘flow’ on any device. Finally, we incorporated functionality which pulls reviews through to the site in real-time, enabling patients to see the most recent peer feedback.