Do clinic offers work?
“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a…
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The top five reasons why your marketing fails
You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing,…
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8 benefits of digital marketing vs. traditional marketing for your clinic
When it comes to deciding how and where to spend your marketing budget, you may be torn between digital vs. traditional marketing. Which is best? Which will give you the greatest return on…
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How to save money on your next website
The web is constantly evolving and different trends come and go. At the same time, your clinic is evolving too. This means that, whether it’s today or several years from now, you’ll eventually…
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The 7 ‘P’ checklist to personalise your clinic website
As the cosmetic medical industry becomes ever more competitive, it’s essential that your clinic website stands out from the crowd and differentiates you from your competitors, especially if they offer a similar range…
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How to build an award-winning clinic blog
Featuring a clinic blog on your website can be an exceptionally powerful marketing and conversion tool. Blogs are also great for search engine optimisation. By adding high quality, high value articles to your…
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How to make your website more dynamic
If you’re looking for ways to make your website more engaging and interesting to visitors, then dynamic content may be the way forward. Most web pages are static – in other words, the…
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5 things patients want from your website navigation
Did you know that the structure of your website can affect where it ranks in searches? Provide a great, user-friendly structure with clear navigation and Google is likely to reward your efforts, but…
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How to design the perfect treatment page
As a dental or medical cosmetic clinic, it’s essential to offer potential and existing patients the information they want and need about the treatments you offer. Get your treatment pages right and it’s…
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