Search engine optimisation (SEO) is an ever-evolving area of digital marketing as Google continues to tweak its algorithms and give web users the best possible results pages in response to their searches. Although many companies offer SEO services, it’s important to do your homework.
At H&P Design, a digital marketing company in Nottingham, we feel that SEO is just one aspect of successful digital marketing. It should be part of your strategy, underpinning your overall focus to provide content that appeals to your target clients and effectively communicates your brand.
As a digital marketing company, we’re always learning and evolving to stay a step ahead of SEO trends. Our knowledge of SEO has been helping our clients in Nottingham and around the UK to stand out with high rankings on search engine results pages and get those all-important clickthroughs.
We’ve been promoting the benefits of responsive and mobile-friendly website design for a number of years, recognising that more and more consumers are using their smart phones and tablets to navigate the web.
From April 21st 2015, Google will use the mobile-friendliness of your website as a ranking signal. When you run a Google search on your mobile phone or tablet, you should already notice that a small ‘mobile-friendly’ label comes up next to websites that provide a good experience for mobile users. Google will be prioritising mobile sites.
Our strength as a digital marketing and design company with SEO expertise is that we are able to create websites that will fly through Google’s mobile friendly test. Our existing clients are already well ahead of the game on this front.
People like their websites fast
Another big issue that Google will be looking at this year is page speeds. According to a recent study by Radware 51% of shoppers will abandon their purchases if page load times are too slow. Another study by Radware also found that pages that take six or more seconds to load lose 50% of their conversions.
As a digital marketing company in Nottingham, we understand what it takes to get people to buy from you. As a web design company with an understanding of SEO, we know how to build fast, efficient and stunning websites that support the buying process.
Time is precious, people have short attention spans – if your website isn’t fast enough, customers will find a website that is. With our knowledge, we are able to optimise your page speed for a smooth user experience.
Brand mentions and citations
These days, SEO is less about keywords and more about high quality content. In 2015, we think brand mentions, implied links and citations are all going to be big news for where your website ranks – in other words, respected websites won’t have to directly link to your website for Google to notice when they endorse your brand. Every time someone talks about you in their blog, on their website or on social media, it will be viewed as a vote of confidence.
Because we understand digital marketing and SEO, we can help you capitalise on brand mentions, citations and implied links by building your brand’s profile.