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Website Design For Aesthetics Faqs

Helping to answer common web design questions for medical practitioners and aesthetic clinic teams.



Here are some of the common questions we get asked by medical practitioners and aesthetic clinic owners when looking for a new website.


This may sound like a daft question but it is a fundamental one and is the first question we ask clinics to understand the aim and goals of the project?

Most Aesthetic clinics want new clients wanting aesthetic treatments; however some are already busy enough and don’t need lots of new clients but want to ensure they remain at the top of their game so they continue to invest in their business, maintaining the expectations of clients looking at treatment at a professional clinic.

Most web design agencies provide a range of services relating to both web design and development and even digital marketing. Some agencies will focus on larger websites with a great deal of back end development or build custom apps, databases and more complex solutions. Other web design agency’s build smaller – brochure style websites or work with prebuilt templates and target smaller clients.

If you’re looking for a new app to be developed or a large custom-built database for a large website? Then unfortunately we’re not the web design agency for you.
However if you still would like a custom designed website or ecommerce website then you’ve come to the right place. Our teams focus is heavily on delivering custom designed and built websites and small to medium in size ecommerce sites.

Our typical clients want something as unique as they are, they don’t want that template look that so many aesthetic clinics end up having – they’re looking for a website that also performs on Google that loads fast on mobile and driven by a results focussed digital marketing strategy.

That depends on the website package you go for, or if you want e-commerce too. We have 3 website packages to choose from which we can also add extra features if you need them – check out our Aesthetic website packages to choose the one that’s right for your budget and growth plans.

This can vary massively. Websites can range between £500 and £50,000 though most are at the lower end of the scale. The cost really depends on if they are built on a template? or are they custom? do they have ecommerce? How large and how many pages do they have built?

Yes. From start to finish our team work with you closely, from your design brief to building and testing the finished website. Ensuring we hit the right look and experience for your brand and customers.

Often with websites the cost of upgrading an existing website will depend on how its built and what you want changing and the arrangement with your existing website agency is.

Writing your content is one of the most challenging parts of your new website. A group of people will each describe the same treatment in different ways. Our copywriters have years of experience writing content for Aesthetic clinic websites and start by establishing the right tone and language that reflects you.
Alternatively, if you know what you want to write our copywriters are on hand to proof your content to make certain it is perfect. Check if copywriting is included in the website package you want.

This varies according to the size and complexity of your website. If you are quick at getting back with feedback and information the team need at key stages of your project – we can often turn around the project quicker.

You do! With Cosmetic Digital, if you’ve paid for it – you own it. Simple.

Yes we do. Check out our latest website packages for Aesthetic Clinics.

We offer 3x custom website packages, PRO, ELITE and ULTRA, ranging in size and additional web features to suit different size clinics and budgets.

A website that is mobile friendly is called a responsive website. This is where it automatically changes its layout, navigation and sometimes content depending on the device being viewed on: desktop, tablet or smart phone. Our websites are designed individually to display on desktop, tablet and mobile and are each speed tested so they perform better on mobiles.

Any visitor to your website that has not filled in a contact form or called is a potential customer. We build in several features to allow our websites to collect data from visitors. The average website can receive hundreds If not thousands of unique visitors but may only receive 30 to 50 enquiries a month. Encouraging visitors to stay connected with you even if they are not ready to buy yet is essential.


Here are some of the common questions we get asked by medical practitioners and aesthetic clinic owners when designing a new website.


Our design and build process starts with understanding what you want for your business and what your clients needs are to best understand your design brief.
We encourage clients to share examples of websites they like especially if they are not aesthetic clinic sites, the more ideas the better.

If you love the design and online experience of your new website the result is far more reaching.

By working hard at the early stages of the project and working through a comprehensive brief, were pleased to say this is very rare. Often clients like elements of both designs we create for them. However, the design team will rework what you don’t like before starting your build of the site.


Here are some of the common questions we get asked by medical practitioners and aesthetic clinic owners about images for a new website.


We advise clients on a careful combination of fresh and well considered stock imagery together with unique photography of their team at work and clinic to individualise their website and to create a website that’s both aspirational and a more accurate depiction of the treatment experience.

We work with a team of experienced professional photographers with years of photography in aesthetic clinics, that understand and work with clinic environments, so they capture your best attributes and client experience possible.


Here are some of the common questions we get asked by medical practitioners and aesthetic clinic owners when building a new website.


All our websites are custom designed and custom-built in WordPress using our own upgraded framework.

We can purchase and manage your domain name for you or we can keep it where it is if you prefer.


Here are some of the common questions we get asked by medical practitioners and aesthetic clinic owners when optimising a new website.


Check your website package to see if it includes pre-launch Google optimisation. We also recommend one of our ongoing Google packages to build and keep your rankings at the top of Google.

Google doesn’t make promises, but advises that rankings can take up to eight weeks IF they will rank, although we have been known to start getting page one rankings in a couple of weeks. This of course depends on a number of factors. The first thing we advise all our clients is that we continue to get our clients on page 1, there are no guarantees – never work with agencies that promise page 1 results. Not only is it complex but your success very much depends on your competition too.


Here are some of the common questions we get asked by medical practitioners and aesthetic clinic owners when launching a new website.


Yes – although check if your package includes our new Superfast hosting. If you prefer to host your website yourself speak to our team about this at the beginning of your project, so they can work with you to transfer your new aesthetic website as smooth as possible.

Your website should evolve and change as your aesthetic clinic does. Our websites are built so you can make updates and changes to your content and images. If you need to add new pages – not a problem. You can add new aesthetic treatments or products as and when you need too. Training and support is on hand should you or your team need to make changes to your website content.

Our team will launch your new site, submitting it to Googles search engine and adding tracking code for our Digital marketing team to start optimising your site and start your clinic marketing strategy. The team will provide you with a training guide to start editing your new website.

If you don’t already have a Google Analytics then our team can create an account for you. We use Google Analytics as standard on all our websites. We also provide a custom dashboard that provides you with 24/7 access to give you access and insight into our well your digital marketing is performing.


Get expert advice, pricing or help and guidance on what you need, call 01159 140 640 or fill in our form.

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