Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream….
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Nate Elliott, at Forrester Research, reported that Instagram is getting 29% more user engagement than Facebook and a whopping 60% more user engagement than Twitter. Some social media businesses, who have moved their…
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Digital marketing is more important than ever in 2018. Newspapers are going out of print and traditional forms of advertising don’t have the impact they once had. it’s widely believed now, that if…
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Many clinics find that Facebook is a fantastic tool to reach out to and engage with potential, past and existing clients. Whether you’re already using Facebook but want to make your clinic page…
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Marketing consultant Adam Hampson discusses 10 common email marketing mistakes that can damage your campaigns and provides tips on how to avoid them Once you’ve enticed people to sign up to your mailing…
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Even the most beautifully designed website needs a strong content marketing and search engine optimisation (SEO) strategy to be found in Google searches. These are the tools that tell potential clients that your…
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According to We Are Social’s Digital in 2017: Global Overview report, a staggering 2.8 billion people now use social media – that’s 37% of the world’s population. It’s estimated that, globally, 34% of…
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Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as…
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You can have an all-singing, all-dancing website and thriving social media pages but, without a mechanism to capture the contact details of your followers or site visitors (a lead magnet marketing strategy), the…
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