How to triumph in the turf war against your competitors
What’s the famous quote from 1932 film, The Western Code – “This town ain’t big enough for the both of us”? When you have a local competitor, it can certainly feel like there…
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How to use blogging to grow your clinic
Does your clinic website feature a blog? If it doesn’t – or if it does but you’re not blogging consistently – here are a few stats that may make you want to rethink…
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Are You Ready For Google Security Update?
Google Chrome is making a statement with its latest update by disclosing whether a website has an SSL Certificate, inferring that the future of the web-world should be guaranteeing users a safe browsing…
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How to make the most of your practice reviews
Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as…
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Creating brand awareness through Facebook, Google AdWords and the Google Display Network
If you’re exploring ways to build brand awareness around your clinic, then you might want to consider a Pay Per Click (PPC) advertising strategy that includes Facebook, Google AdWords and the wider Google…
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How stricter Google Ads checks impact your clinic’s digital marketing
There’s no doubt about it, Google Ads (previously known as Google AdWords & also known as PPC) is a powerful digital marketing tool that’s incredibly popular for lots of reasons. It helps you…
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How Google’s Local Search ads could help your business stand out from the crowd
If you have a bricks and mortar business, such as a clinic, then one of your main marketing goals will be reaching local potential customers. In past blogs, we’ve looked at how Pay…
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Nine things to learn from your competitors (and then do better)
One of the most effective things you can do to grow your business is to keep an eye on your competition. Many clinics are cautious about doing this. After all, shouldn’t they be…
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5 common ‘buying blocks’ and how to overcome them
The success of your business depends on being able to attract new customers and then keep their custom and loyalty in the long-term. Many businesses struggle with the process of attracting new clients….
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