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The role of keywords in search engine optimisation (SEO) has evolved over recent years. It used to be the case that you could slap your chosen keywords throughout your copy and all-but guarantee…
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“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a…
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You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing,…
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When it comes to deciding how and where to spend your marketing budget, you may be torn between digital vs. traditional marketing. Which is best? Which will give you the greatest return on…
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The web is constantly evolving and different trends come and go. At the same time, your clinic is evolving too. This means that, whether it’s today or several years from now, you’ll eventually…
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As the cosmetic medical industry becomes ever more competitive, it’s essential that your clinic website stands out from the crowd and differentiates you from your competitors, especially if they offer a similar range…
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Featuring a clinic blog on your website can be an exceptionally powerful marketing and conversion tool. Blogs are also great for search engine optimisation. By adding high quality, high value articles to your…
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If you’re looking for ways to make your website more engaging and interesting to visitors, then dynamic content may be the way forward. Most web pages are static – in other words, the…
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Did you know that the structure of your website can affect where it ranks in searches? Provide a great, user-friendly structure with clear navigation and Google is likely to reward your efforts, but…
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