Is Google still king when it comes to search? It would seem so. NetMarketShare reported that Google accounted for 79% of all global desktop search traffic in 2017. It still pays to keep a close eye on how this search giant updates its algorithms with a view to making your SEO as effective as it can be.
Google search is evolving all the time, which is why if you want to continue being ahead of your competitors in the search lists, or this is the year you want to finally overtake them, you need to keep your eye on changes you can make that will place you at the top of your online game.
Even if your SEO strategy is currently working for you, there are a few tweaks you can make to future proof your marketing for a few months at least. We’ve put together our top tips to help customers in the facial aesthetics and cosmetic industries.
- Improve your user experience: With voice activation and mobile devices becoming the primary way in which people access the online world, you need to make sure that your site is easy to navigate. If you haven’t yet optimised your website for a mobile browser, now’s the time, before you get left behind! According to Hubspot, mobile Google usage has overtaken desktop Googling in 10 countries, which are major internet users; including the USA and Japan. If you’re not sure how easy your site is to navigate compared to your major competitors, or you’d like to improve its navigation, but the technical aspect of that is eluding you, our team at Cosmetic Digital would be happy to help.
- Improve your chances of being found in the image searches: Along with voice search, visual search is proving to be rising in popularity. If the images on your website are irrelevant, or unclear in what they’re depicting, visitors to your site are going to click away straight away. Search algorithms will notice this activity and it will inform them that your images are unworthy of a high search ranking. Your images also need to be tagged correctly in order to appear in search at all. If you have any questions about the best sort of images to use, or how they should be tagged to appear in the image searches your potential customers are making, please give us a call.
- Website content ranking factors have changed dramatically since the turn of the century. Keyword stuffing will now harm you, as will superfluous tagging. These days the most important thing you can do on your website is have the words you use on your site answer the searcher’s query. Hubspot reported that 50% of search queries are 4 words or longer. Have you taken this into account? Have a look at your landing page. Additionally locality is becoming increasingly important. Search Engine Watch reported that ‘Near me’ searches have doubled in the last year. Also supporting this theory is Wordstream, who reported 72% of consumers who conducted a local online search, visited a shop within 5 miles. It pays to know your customer and their location.
As dedicated marketers to the cosmetic and dental industries, we make it our business to understand the customers of our customers. We know exactly what it is your customers are looking to find out and how you can help answer their queries with a few key phrases and blocks of relevant information.