How happy are you with the design and content of your website? More importantly, how happy are your existing and potential patients? Are people responding to your calls to action by picking up…
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Keywords are an integral part of search engine optimisation (SEO), helping you climb the search engine results pages (SERPs) and generate more leads and traffic. As a business, it’s essential that you rank…
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Pay Per Click (PPC) advertising refers to paid-for ads that generate clickthroughs to your website without relying on ranking high in the search engines’ organic listings. The most popular form of PPC advertising…
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Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your…
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Are you struggling to get your website seen on search engine results pages (SERPs) in Google? Are your pages showing up on page two, three or lower on Google, while a spot on…
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The role of keywords in search engine optimisation (SEO) has evolved over recent years. It used to be the case that you could slap your chosen keywords throughout your copy and all-but guarantee…
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“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a…
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You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing,…
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When it comes to deciding how and where to spend your marketing budget, you may be torn between digital vs. traditional marketing. Which is best? Which will give you the greatest return on…
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