The top six common website mistakes
Many clients come to us in our capacity as web designers either wondering why their existing website is failing to attract enquiries or wanting a website for the first time. In our experience,…
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Seven essential goals for your website
In last week’s blog, we looked at how to target the right clients online and explored how important it is to understand who your website is talking to in order for it to…
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How to target the right clients online
If you’re struggling to attract enquiries via your website, there’s a good chance that it’s because it’s not targeted enough. One of the most common mistakes businesses make with their marketing is to…
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You vs. them: How to strategically beat the competition
There’s no getting away from it, the dental and cosmetic medical industries are incredibly competitive. According to available information from the Ibis World ‘Dental Practices in the UK: Market Research Report’ published in…
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Top five surgical and non-surgical treatments in 2016
At this stage in the year establishing the top five surgical and non-surgical treatments in 2016 is something of an educated guess as stats for the whole year aren’t yet available. That being…
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Top tips for Facebook marketing
Since it launched in 2004, Facebook has not only changed the face of social interactions but also how businesses interact with their customers. The platform is so ingrained in everyday life that the…
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The pros and cons of online site checkers
Online site checkers are a quick way for non-developers to test how well their websites are performing, but it’s important to know how to interpret the results of the data you receive. If…
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Why your logo really does matter
Whether you’re just starting out with your own clinic or you’ve been in business for years and you’re thinking about a rebrand, you might be wondering how important it really is to have…
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How Much Should I Be Paying For Marketing?
Inevitably, all businesses – whatever their size – face the question, “How much should I be paying for marketing?” or “How much of our budget should we devote to marketing?” It’s a difficult…
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