Why you should track your telephone enquiries
Most businesses know that it’s important to keep an eye on their website data to see how the site is performing overall, as well as which pages and searches are prompting enquiries. This…
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How much money should your website make?
If it’s time to update your clinic website or you’re in the process of opening a new practice, you are no doubt looking at your options. You may be wondering how much money…
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How to deal with a bad review
How proactive are you about encouraging patients to review your clinic? If you do use reviews – and more about why you should below – have you ever been thrown by a bad…
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How to improve your website with split testing
How happy are you with the design and content of your website? More importantly, how happy are your existing and potential patients? Are people responding to your calls to action by picking up…
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How To Find The Best Keywords For Your Clinic Website For Free
Keywords are an integral part of search engine optimisation (SEO), helping you climb the search engine results pages (SERPs) and generate more leads and traffic. As a business, it’s essential that you rank…
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How to get the best results from your PPC advertising
Pay Per Click (PPC) advertising refers to paid-for ads that generate clickthroughs to your website without relying on ranking high in the search engines’ organic listings. The most popular form of PPC advertising…
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Nine ways to improve your email marketing campaigns
Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your…
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9 Reasons Your Website is Ranking Low
Are you struggling to get your website seen on search engine results pages (SERPs) in Google? Are your pages showing up on page two, three or lower on Google, while a spot on…
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What keywords are on your website and are they the best ones for traffic?
The role of keywords in search engine optimisation (SEO) has evolved over recent years. It used to be the case that you could slap your chosen keywords throughout your copy and all-but guarantee…
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