Nine ways to improve your email marketing campaigns
Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your…
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Do clinic offers work?
“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a…
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The top five reasons why your marketing fails
You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing,…
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8 benefits of digital marketing vs. traditional marketing for your clinic
When it comes to deciding how and where to spend your marketing budget, you may be torn between digital vs. traditional marketing. Which is best? Which will give you the greatest return on…
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Top tips for Facebook marketing
Since it launched in 2004, Facebook has not only changed the face of social interactions but also how businesses interact with their customers. The platform is so ingrained in everyday life that the…
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How Much Should I Be Paying For Marketing?
Inevitably, all businesses – whatever their size – face the question, “How much should I be paying for marketing?” or “How much of our budget should we devote to marketing?” It’s a difficult…
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Does Google Pay Per Click (PPC) work?
As a Google AdWords Certified Partner, a question we’re asked a lot at Cosmetic Digital is ‘Does Google Pay Per Click (PPC) work?’ Clients often come to us having experimented – sometimes unsuccessfully…
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Google Confirms Removing Right Side Ads
In the middle of February 2016, Google confirmed that it will no longer show ads in the right sidebar on search results. Instead, ads will only appear at the top and/or bottom of…
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14 quick tips for email marketing success
Ninety-five percent of online consumers use email and 91% of us check our inbox every single day – this means that when it comes to effective ways to communicate with your customers, email…
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