12th February 2015

Why working with a graphic design agency is good for business

As a web and graphic design agency in Nottingham, our clients often ask us whether there’s really a difference these days between graphic design and web design. After all, there are many solopreneurs who offer both services. That being said, it’s often easy to spot a website that’s been designed by someone who’s skilled at programming but lacks an eye for graphic design.

At H&P, we believe that there’s still a clear distinction between graphic and web design but that also the two fields perfectly complement and complete one another in the right hands.

What our web designers do

Our skilled web designers are people who are adept at exploring how the artwork can be used to leverage technology and as a medium to build interaction with your website’s audience. Our web designers are experienced coders and programmers who take an engineering approach to their designs, marrying aesthetics with functionality. They are driven by how the design will make the audience think, feel and respond. They understand how people will navigate through your website or where they’ll look for calls to action. They also know how to create responsive designs that work beautifully on different devices, such as laptops, smartphones and tablets.

Why we value graphic design too

Stunning graphic design is at the heart of everything we create at H&P. Our graphic designers have an innate ability to encapsulate the ethos, personality and aspirations of your brand into a visual identity that will perfectly communicate your key messages to your target audience.

Our graphic designers understand how to design for online and for print. They create beautiful engaging websites, leaflets, brochures and banners, stationery and signage, giving people a consistent experience of your brand, however they encounter it.

As a web and graphic design agency in Nottingham, we offer the best of both worlds. We know that people really do judge a book by its cover and that, no matter how good the content of your website is, people won’t stay long enough to read it unless the design grabs their attention.

By keeping graphic design in the spotlight, as well as flawless web design, we can help your website look beautiful and provide a user-friendly experience. We can also create engaging, visually inviting brochures and leaflets that your customers will want to open and read.

By presenting your potential customers with a brand identity that speaks to them and with gorgeous professional marketing materials, including your website, you can make a statement about the quality and professionalism of your business. And because we offer substance as well as style – i.e. designs based on research, search engine optimisation built on carefully gathered data, and an approach built around keen insights into your industry, we can ensure your business is seen and loved by the right people.

Working with a graphic design agency is a great way to ensure that your visual identity reflects your brand, that your customers have a great experience of your business, and that the aesthetics, quality and functionality of the design each invite people to buy from you.

If you’d like to know more about our Nottingham graphic design agency and how we work, then give us a call on 0115 914 0640 and speak to one of our dedicated team.

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