Marlborough Dental Studio approached H&P design wanting a new contemporary website. The old website was much smaller with lots of common stock photos used by many other practices and they wanted to make the site clean, clear and striking in design and content.
Marlborough Dental Studio are a private practice located in the affluent market town area of Marlborough west of Newbury which provides high end implant dental treatment and orthodontics including general and cosmetic dentistry. We encouraged Marlborough Dental Studio to have a new photo shoot especially as it was important to personalise the site as much as possible to build on their brand within a small community.
We have experimented with some little features such as a new style of slider which is a compact smart way to showcase patient images together with information about the case. It also allows to have several cases in one place so you can present the right cases on the right treatment pages with an enquiry form to improve the conversion rate. We’ve spread customer reviews throughout the site instead of having them just on one page and kept the design as clean as possible by using a simple layout and read more buttons.
The new site is responsive and so adjusts in design and functionality to suit the devices the patients use to view the site. There are strong calls to actions on every page of the site to book an appointment or request a callback. This means that whatever page the patient is on, they have a way to instantly get in touch with the practice.
The site went live 2 months ago but is already dominating page 1 of Google with our organic search engine optimisation.
We feel that the site truly reflects the nature of the practice and the attention to detail they pride themselves on.
Check out the new site