25th September 2013

The Campbell Academy Education Programme

The Campbell Academy brings together the knowledge and expertise of The Campbell Clinic to offer high quality education for dental professionals across the UK.

What they wanted

The Campbell Academy wanted a professional high-end brochure advertising its new clinical courses for dentists to book on to and attend throughout 2013/14. The brochure also needed to introduce people to the new Campbell Academy brand.

What we did

We choose a luxurious metallic Pantone brand colour and a clear spot UV gloss used for keywords to summarise the brand values on the cover. The brochure was given a strong, distinctive look and is incredibly eye-catching when the programme is taken out of an envelope.

Inside the brochure, we used bright coloured to break up the different courses and treatments.

Each course listing included a briefing explanation of what the talk would be able, as well as featuring a simple table in the bottom right hand corner, which gave key information about time, date, venue and CPD verification at a glance.

By putting colour blocks on the edge of every page, the bright brand colours can be seen even when the brochure is closed.

The result

The brochure has had a great effect of the practice, which has seen more dental referrals and course bookings since the brochure went into circulation.

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