10th July 2014
Small but glamorous – New website for independent facial aesthetic clinic
We first met Emma 3 years ago. Emma like so many of our clients already had a website designed elsewhere but wasn’t happy with the look and feel her website reflected on her and the business, she wasn’t getting the new enquiries either.
Emma J Aesthetics is an independently run aesthetic clinic in Inverness. Her existing site was looking very tired and in need of new life. It was pretty obvious it wasn’t technically up to date or reflecting the needs of her customers either.
The budget was for a new small website that focused better on her treatments, quick to download and designed for patients using mobiles. She wanted to add a little glamour too.
We worked with the existing Brand Identity and a library of images she liked from a variety of sources including our own professional cosmetic images and some manufactures too. One of the biggest challenges was keeping the interest through out the pages aiming to keep the visitor on the site longer and more engaged – this was done using different layouts, colours, font sizes and a simple column layout. The strong header makes the contact details really stand out and booking an appointment simple.
The website is responsive – designed and built to detect mobile, tablet or desktop use. The website auto responds and changes how it looks and works which is vital for clients looking at the site on their mobiles.