21st April 2011
Share Counselling | Brand identity
Helping clients take the weight off
H&P Design were approached by Share Counselling to create the brand identity for their Nottingham based counselling service. The client was keen to emphasise the sensitivity of the subject and the clients they help.
The nature of their service is to relate to their clients and make them feel comfortable whilst remaining professional and it was important that this was communicated in their branding.
Whilst researching the industry we were swamped with conventional, bland counselling imagery and stereotypical language which all seemed to be very distant from the impression that our client wanted to make.
We wanted the identity to reflect the company’s relaxed and friendly approach and so opted for an illustrative route when designing the logo. This instantly made the logo warmer and more tactile, allowing for potential clients to relate to the brand.
The final identity design is original and non-cliché, it is distinctive in its illustrative style whilst remaining subtle and sensitive in its appearance through font and colour palette choice.
Call the H&P Design team today 0115 921 5848
We can communicate the essence of your business with our experience in branding and identity design.