A beautiful website that is loved by Google

S10 Dental in Sheffield came to H&P for a complete redesign of their dated and cluttered website as they wanted to better reflect the boutique clinic brand they had built up.

The practice sets itself apart from competitors by stressing that they are a boutique clinic where modern dental treatment meets cosmetic dental makeovers. Their patients are welcomed to a high quality relaxed environment and receive friendly customer care from their helpful dental team.

To reflect their ethos, we have helped them to write the copy for the website in a tone that is familiar and easy to understand, ensuring that patients are not bamboozled by technical terms and feel the practice is approachable.

The practice did not have any patient photos or case studies to add to the website but still wanted to make the site unique without the use of too many stock images. To achieve this, we used images that showcased their beautiful practice interior, adding personality and credibility.

Some key points of interest within the website are the team page which we have made interactive with a rollover function to show more information on the staff members. This not only looks great but also fulfils CQC guidelines.

There is also a great WordPress ‘Latest News’ section which has been designed to suit the rest of the website and can be accessed by the staff at the practice to update at their convenience.

The practice is based in the competitive city of Sheffield and we’ve managed to achieve great SEO results. Within a month of the site going live it is achieving Google page 1 results for ‘Dental Practice in Sheffield’.

A beautiful site that delivers on search results as well… What a great result all round!


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