10th July 2014
Refined and Personal – New website for dental practice in Staines
Thorpe Lea are a growing practice providing high quality dental care to the Staines-upon-Thames area. The practice provides General, Cosmetic, Orthodontic and Implant treatment with an emphasis on prevention and hygiene.
They came to H&P Design wanting an medium size website to stay competitive and attract new clients with in the immediate area.
Their old website was very out of date, didn’t respond to mobile devices and didn’t reflect their attention to quality and detailed dental care.
The practices ethos is clinical excellence and they wanted this to run throughout the site.
One of the main sources of inspiration was from another one of our clients website they liked. We worked with specific elements of this design and created a stylish and vibrant website that felt larger in size and much more confident.
Their existing brand colours have been carried through each page on ‘call to actions’ and ‘features’ but with out overpowering the rest of the content.
The tone of voice on the site is friendly and gives an approachable over all feel which is key for certain target customer groups.
Adding a video on to the homepage gives visitors an insight into the practice and shows potential patients what they can expect from the practice and the team.
The site was made responsive for increasing mobile use especially in this area which has a lot of professional workers.
The site has some key buttons that track the visitors location on the page, as you scroll down so does the button to call the practice making it easier to make an enquiry.