If you’ve noticed a drop in your Google SEO, you’ve come to the right place. In this post, we’ll talk through ways to identify the drop and tackle the problem, so you can increase your rankings once again and feel confident that interested clients can easily find your clinic and treatments.
Task 1: Identify the source of the drop
One of the most important things is to figure out why your drop has occurred in the first place.
For many, coronavirus is to blame. Since it started its slow, global spread in January last year, businesses have faced temporary closures, staff sickness, changes to processes and more. In turn, clients have been unable to keep up with their usual treatments, and have likely avoided searching for your treatments altogether, which has culminated in a drop in Google SEO for many businesses.
However, the virus isn’t the only factor at play. Sometimes, updates to Google’s algorithm, changes to the search engine results pages, or even a penalty may have affected your rankings. Other businesses may also have been savvy about their digital marketing plan during the many lockdowns of the last year or so, perhaps using the time to overhaul their website completely, or address their content.
Task 2: Check if it’s a permanent problem
If you’ve noticed a drop, you need to ensure it’s permanent – not a technical glitch, not a case of Google adjusting their algorithm, or an issue with your tracking software. Sometimes, a Google change on the SERP can affect your tracker – you may need to switch to something else, or wait for an update to pull through. You can always check with SEMrush or Google Search Console to verify the drop
Task 3: Make a list
It’s really important to look at your drop in Google SEO from an analytical perspective. What’s the difference in ranking for your chosen keyword or phrase? What website is now ranking in your place, and what type of content is it? Asking some of these questions and listing the changes you notice can help plan for your recovery – and can also identify which areas of your website are affected.
Task 4: Identify quick fixes
Sometimes, a drop in Google SEO could be caused by something small – and it can be helpful to think over any recent website activity to determine if this is the case for your business.
Examples of small changes which can be easily fixed include:
– A problem with a routine website update
– A redirect on a page that has been applied incorrectly
– Changes to content, including title tags, meta descriptions and headings
– Adding and changing links (from the homepage to the footer)
– Page load time
Task 5: Devise a flexible strategy
Having a long-term, but flexible marketing strategy can help boost, rather than drop, your Google SEO. Whether it’s identifying new search terms to target for your treatments, overhauling your website to ensure it’s optimised for SEO, or keeping an eye on your competitors so your business has the edge, there’s plenty you can try to keep on top. What’s more, by using a digital marketing agency such as ourselves, we do all the hard work for you – so that all there’s left to do is reap the benefits.
For a tailored, flexible digital marketing strategy that suits your unique business goals, get in touch with our digital marketing experts today.