Print design that looks good enough to eat!

After working with Queen of Herts Cakes to create their brand name and identity, we went on to design their company stationery and promotional marketing literature.

The company’s ethos in style of service and delivery and the cakes they create is individual, unique and bespoke for every occasion and every client. It was of great importance to the client that this standard of detail and quality was reflected in the design and print of these items, as it would be the first encounter a customer would have with the brand and company.

The client was keen to show people the quality and detail of their cakes, ingredients and baking process and to accomplish this, the promotional leaflet is filled with a display of images of detailed shots of their cake portfolio, the intricate sugarcraft models and stylish photographs of the creation process. The inclusion of these photographs adds colour to the design and also provides an instant validation of the high quality of service and product provided.

As with the client’s products, the finishing touch is always what places their cakes and service above and beyond the competition and we created designs for the printed materials that would achieve the same.

In the leaflet design, we’ve added a finishing touch in the style of fold. The leaflet is an A5 gatefold which has a beautiful close up image of a signature brand crown cake across the initial double page spread showcasing both sugarcraft and cake sponge detail. If that is not enough of a delicious tease to make you want to order one of their cakes, nothing will be. It looks good enough to eat!

The leaflet and stationery is printed using metallic finish ink for extra luxury and positions their brand a class above the rest; a regal quality to match their name. On the business card, we’ve foil embossed certain elements for additional distinction and superiority. It’s another level of detail to reflect their style of service.

We’ve really enjoyed working with Queen of Herts Cakes on this project the only thing we wish we’d done differently was ask for them to sent us the actual cakes to enjoy instead of just the photos!

The business cards and leaflets are currently being printed and I just can’t’ wait to receive them and start distributing them as the designs are absolutely stunning. It has been such a pleasure to work with you and I very much appreciate the extra time and attention you have given my business.

Liz Thompson

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