21st August 2012
Platinum Dental Care | Website Design
A stunning website with the SEO results to match
After working with Platinum Dental Care to create their practice name and brand identity, we went on to work closely with them to design and build a website that would showcase the newly refurbished dental practice in the Docklands, London.
The client was eager to use the website as a platform for new and existing patients to find the information they required on dental treatments available to them, without being too technical in the language. The website would also be a place for patients to get a feel for the practice, get to know the dental team and also find out about treatment offers and most importantly book appointments.
The website needed to suit the high-end brand identity that we had built for the practice both in design and content. To reflect the quality service, popular professional location and appeal to their target audience, the website is dynamic, bright and colourful. The images used maximise the visual appeal of the practice and are combined with stunning royalty free images for an added level of visual impact.
Ease of navigation for the user should always be a priority when designing websites and here we have created an “I would like to…” dropdown box on the homepage. Here the user can choose from booking different consultations, downloads and location information. This is an easy, quick and direct route to the page and information the user requires.
The website gives patients the ability to book appointments online or request a callback from the practice. There is also a data collection facility for patients to sign up for latest news and offers emails, this way the client can collect contact details for future marketing projects.
With the practice being positioned in a very competitive area of London, the website was built with SEO as a priority. After just 2 weeks of going live, the website is appearing on page 1 of Google search results for “Cosmetic Dentist in Docklands London”. Great results all around!
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