5th September 2014
New branding and website bring out the friendly & approachable personality of Roseacre Cottage Dental
Roseacre Cottage Dental is one of Kent’s leading dental and cosmetic practices, located in Bearsted, Kent, just outside of Maidstone. As a village practice that has been situated in a beautiful period building for many years, the team came to us wanting a friendly and welcoming website and brand that would attract new patients and keep existing patients engaged with the practice.
We began with the brand, using handwritten fonts to add personality and a gentle human touch to Roseacre’s on and offline marketing. We choose friendly colours – vibrant blues and hints of lovely warm orange to add contrast.
This stylish, professional but approachable feel was carried across to the website design. We wanted to show visitors that Roseacre Cottage Dental is a family orientated practice with warm, welcoming staff who make visiting the dentist a calm and pleasant experience for the whole family.
To make navigating this responsive site as easy as possible, the style of the navigation changes depending what device people are using to view the site. We’ve also added quick links to top treatments so that they’re clearly visible below the main slider, as well as quick links to request a call back, book a consultation or request a brochure at the bottom of every page.
We incorporated large images of the practice and the team members as the page backgrounds of the website to underscore the practice’s friendly and welcoming approach.