When it comes to improving your website’s visibility, backlinks play a crucial role. These are the incoming links from one website to another. They act as votes of confidence for your site, signaling to search engines that your content is valuable and trustworthy. The more high-quality backlinks you have, the more authority your website gains in the eyes of the search engines. This can consequently lead to higher rankings and increased organic traffic.
However, not all backlinks are created equal. The key lies in acquiring authoritative and relevant backlinks that are in line with your website’s niche and content. If you have a website for your aesthetics, dental, or medical website, then getting backlinks from authority institutions, suppliers, or businesses in your industry will help you in your SEO. If, knowing the importance of backlinks, you asked for a link from each of your mates, and they run a gardening company, a decorating company and a plumbing company, you’ll be causing confusion within Google as to the nature of your own business.
That said, there are some backlinks that are useful for every website to have. Business directory backlinks are the low-hanging fruit of the backlink world, and if you’re not already taking advantage of them, registering with these companies with your URL us an easy win.
How do business directories work?
An online business listing is a directory or database that contains information about businesses, such as their name, address, contact details, and sometimes additional information like their products or services. These listings are typically found on websites or mobile apps that are dedicated to providing users with information about local businesses. They serve as a convenient and easily accessible resource for consumers who are looking for specific types of businesses in their area.
The appearance of an online business listing can vary depending on the platform it is hosted on. Generally, it includes a business’s name, address, phone number, and website URL. Some listings may also include a brief description of the business and its offerings, customer reviews and ratings, photos, and even a map showing the business’s location. The layout and design of the listing may differ from platform to platform, but the goal is to provide users with all the necessary information they need to make informed decisions about which businesses to engage with.
Business directories often have high domain authority themselves, which means that having a backlink from these directories can provide a significant boost to your own website’s authority. Domain rating refers to the overall authority and credibility of a website’s domain. It is a metric used by SEO experts to determine the strength and quality of a website’s backlink profile. A higher domain rating indicates that the website has a stronger influence and is more likely to pass on valuable link juice to your website. The higher the domain authority, the more visitors a directory is likely to receive, and the higher the chance your backlink has of being seen and clicked on!
Do backlinks offer any other benefits?
Yes, is the simple answer. When your website is listed on reputable online industry-relevant websites, it indicates to potential customers that your company is legitimate and trustworthy. By appearing in search results and being associated with well-known websites in your niche, your company gains recognition and authority in the eyes of both customers and search engines. As a result, your website becomes an authority website, and your growing domain authority will reflect that.
How do I get other industry-relevant backlinks?
We’ve listed 19 links below that are relevant within the key industries we serve, which are the aesthetics, dental, and medical sectors. However, if you’d like to further seek out relevant backlink sources yourself, you’ll need to identify the websites you’d like to link back to you. You can then reach out to the website administrators or editors and request them to add a link to your website in your listing. To improve your chances of getting a successful response, try to demonstrate, in your message to them, the value that your business brings and how it aligns with the website’s audience.
Here are our 19 best backlinks to improve visibility
1. Google My Business Profile
Domain Authority – 92
Claim Your Listing2. Facebook Pages
Domain Authority – 96
Claim Your Listing3. Instagram for Businesses
Domain Authority – 94
Claim Your Listing4. Linkedin Directory
Domain Authority – 99
Claim Your Listing5. Apple Maps
Domain Authority – 99
Claim Your Listing6. Yelp
Domain Authority – 93
Claim Your Listing7. Foursquare for Buinesses
Domain Authority – 92
Claim Your Listing8. Angi
Domain Authority – 77
Claim Your Listing9. Nextdoor
Domain Authority – 77
Claim Your Listing10. Superpages
Domain Authority – 88
Claim Your Listing11. Better Business Bureau
Domain Authority – 91
Claim Your Listing12. Merchant Circle
Domain Authority – 76
Claim Your Listing13. Manta
Domain Authority – 81
Claim Your Listing14. Foursquare
Domain Authority – 92
Claim Your Listing15. Yellow Pages
Domain Authority – 88
Claim Your Listing16. eLocal
Domain Authority – 63
Claim Your Listing17. EZ Local
Domain Authority – 55
Claim Your Listing18. Hotfrog
Domain Authority – 57
Claim Your Listing19. Bing Places
Domain Authority – 51
Seeking out backlinks, successfully requesting them, and then providing all your company information can be laborious. It’s not a task every business owner tackles with relish, despite knowing the huge advantages it offers. For that reason, many businesses reach out to relevant digital marketing companies to outsource this.
A good digital marketing company should already have a relationship with all the authority websites in your niche. This makes reaching out to them to gather backlinks an easier and faster process. It means you can climb the Google ranks quicker, with a view to overtaking competitors in your area.
If you own an aesthetics, dental, or medical company, you will probably have heard of Cosmetic Digital. We are the industry-leading digital marketing company within aesthetics and dentistry. We gain relevant, authority backlinks for our clients fast, by utilising our existing network of market-leading brands and services. If you’d like to have a chat about backlinks with our team, please get in touch.