If you’re not currently using social media to market your aesthetic clinic, you’re missing out on building your customer base. Perhaps you associate social media with friends and family, bands you like, and groups that interest you. But it’s also a powerful marketing tool that can raise your brand awareness to a new audience, and give you a personal edge over your competitors.
The 4 Powerful advantages of social media marketing for aesthetic clinics
- Put your brand firmly and regularly in the minds of social media users. The people looking at your ads might well be your demographic based on their age, but perhaps they’ve never considered purchasing the sort of beauty treatments you’re offering. If they see your posts often enough, there’s a good chance they’re going to be curious enough to investigate further.
- Increase the number of visitors to your website. When someone discovers you on social media and likes your posts, not only are they going to share them with friends, widening your readership, but the chances are that they’ll also visit your website and find out more. Don’t forget – Increased traffic to your website means a naturally higher ranking on Google!
- Give your brand a personal face. A lot of beauty treatments involve injections and needles. For first time clients, this can be a daunting prospect, so when they research the aesthetic clinic they’re going to choose to develop a relationship with, their perception of you is important. They need to feel like they know and trust your practitioners, their qualifications, their experience, and the results your team can achieve. Social media is geared up to do this in a much more effective way than any website. It encourages customer and audience engagement. Personal branding helps build trust between your potential clients and your clinic. It will also help you manage your reputation, should you ever get a bad review.
- Promote your treatments to a wider audience and sell more of your promoted products. Advertising on social media is designed to allow you to target niche audiences. If you decide, for example, to offer a taster lip filler session, and you advertise on social media to exactly the people who have been looking for lip fillers recently, you’ll have a high conversion rate of readers to customers. And of course, once they’ve booked and enjoyed your lip filler session, who knows what other treatments they’ll choose to try!
Building an aesthetics social media following
Sounds good right? You’ve realised that social media marketing could really boost the profile and customer base of your aesthetics clinic. Now the only thing that’s putting you off is having the time to dedicate to it. That’s where we come in.
We are the UK’s number 1 aesthetic clinic marketing company, with years of expertise under our belts. We appreciate that you’re busy with the day to day running of your business, so why not let us build you a social media following which is engaged in your posts, encouraging people to share your posts with their friends, and ultimately increasing the number of queries and bookings you get. If you’d like to gain a better social media presence the easy way, please get in touch.