A website showcasing real patients and success stories

H&P has been working with Glendair Dental Practice for many years delivering a wide range of marketing comms from welcome pack designs to electronic media. Recently we worked with the Glendair team to create a new website that reflected their patient-led brand values and incorporated the latest features to comply with ever-changing industry regulations.

The practice has invested a lot of time engaging patients for their feedback and using it to enhance their patient journey and they wanted the new website to reflect this. Their desire was to create a website that was patient focused and more about ‘real’ people, with no stock imagery. It would be purely based on their practice and their patients.

They wanted to make the new site modern, clean and clear. They wanted to ensure that the navigation was easy to understand and easy for patients to use. They also wanted the wording to reflect their practice ethos and how they work together with their patients, offering treatments that can change lives.

We have created a website design that is contemporary and simple as well as holding all the information required to meet industry standards whilst being careful not to alienate patients.

The practice had invested in patient photoshoots after their treatments to show friendly ‘real’ faces on the website. They are real people and real stories and this makes the website unique. The use of their patients also makes the practice seem more approachable and their success rate/before and after images more believable.

We worked closely with both Glendair Dental Practice and their business partners Spot On Business Planning, to create a patient journey through the site and also to create copy that was SEO rich as well as patient friendly. This was a great working partnership and gave us even more ideas to throw into the site. The site is now live and working well in Google search results, it is appearing on Page 1 of Google for “Dentist in Derbyshire”.

Please take a look at our latest work and let us know what you think.


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