Keep calm and carry on marketing

At H&P Design, we love creating new ideas for our clients, but we’re also happy to work with clients who have great ideas of their own.

We have worked closely with Evolve Dentistry from their beginnings and have helped them grow their practice through design and marketing. We continue to work with the client on a regular basis to create monthly marketing campaigns and offer promotions across multi-media platforms.

Evolve Dentistry had the idea of using the popular “Keep Calm and Carry On” design created by the British Government in the Second World War. The client came up with the concept “Keep Calm and Relax Your Wrinkles” to promote their facial aesthetic services. They loved the direct appeal and with this design style popularity being on a high, felt it was the perfect way to let people know about their Botox treatments.

We designed the idea sticking to the client’s brief and the recognised design style but amended the colours to suit the practice brand and make it their own. Patients would also relate the colour to the practice and feel comfortable with the message.

The design was then rolled out across all medias including posters, banners, pricelist postcards and also a microsite. The design was kept consistent across all media platforms for instant campaign recognition whether it is seen in print or online.

Would you like more new patients? We have the experience and results to help you to get them…

Call the H&P Design team today 01159 140 640
Enhance profitability with our visually stunning graphic design, print and marketing.