A memorable brand identity for a bespoke service

Dentures Direct came to H&P with the brief of designing a new brand identity for their bespoke denture clinic based in Nottingham. The client wanted a design that represented complete service and care and an identity that reflected their friendly and approachable service as patients often find denture care a sensitive subject.

The circle device within the final logo represents the complete customer care that Dentures Direct offers it’s patients. It symbolises the patient journey and continuing aftercare and support. It also shows solidity and strength.

Magenta was their original brand colour and the client wanted to move forward with this and so we added a complementary colour to add depth to the design. The blend of colours in the soft gradient gives the logo a gentle touch whilst remaining bold and memorable.

The handwritten font gives the logo a personal touch, which is something that the client was keen to emphasise as it reflects both the type of product they offer and also the service the patient receives.

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