9th January 2012
Colin Campbell | Graphic Design & Print
Print design with QR technology
Colin Campbell has been a client of ours for many years. We have helped him to brand and market specialist dental practices of which he is clinical director and have also helped him to brand and market himself as a specialist and educator in implant dentistry and oral surgery.
Colin is very active on social media and keeps up to date with technology and new methods of interacting with people. He wanted to use a QR code on his business cards which people could scan using their phones and be taken to his website.
A QR code (Quick Response code) is a type of matrix barcode which when scanned with a smart phone/device will open a web browser window and direct the user to a chosen online destination. Using this type of technology gives people quick, easy and instant access to online information you want to share.
We redesigned Colin’s personal professional business card to include his social media profiles and added a brand coloured QR code with the destination set to his professional website blog.
The QR code that we have used can be edited via an online account to change the web destination at any time. This is a great advantage for when you want to show people something new, a different marketing promotion or offer without having to have all your marketing material reprinted with a new code. You can also edit the code to be available in different colours to suit your brand.
This was a new venture for the H&P design team, but is something we will actively promote and use in the future, a great way to get website traffic and get your message seen instantly! Scan the image above and see for yourself…
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