How to deal with a bad review
How proactive are you about encouraging patients to review your clinic? If you do use reviews – and more about why you should below – have you ever been thrown by a bad…
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How to get the best results from your PPC advertising
Pay Per Click (PPC) advertising refers to paid-for ads that generate clickthroughs to your website without relying on ranking high in the search engines’ organic listings. The most popular form of PPC advertising…
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Nine ways to improve your email marketing campaigns
Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your…
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What keywords are on your website and are they the best ones for traffic?
The role of keywords in search engine optimisation (SEO) has evolved over recent years. It used to be the case that you could slap your chosen keywords throughout your copy and all-but guarantee…
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Do clinic offers work?
“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a…
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The top five reasons why your marketing fails
You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing,…
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8 benefits of digital marketing vs. traditional marketing for your clinic
When it comes to deciding how and where to spend your marketing budget, you may be torn between digital vs. traditional marketing. Which is best? Which will give you the greatest return on…
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How to build an award-winning clinic blog
Featuring a clinic blog on your website can be an exceptionally powerful marketing and conversion tool. Blogs are also great for search engine optimisation. By adding high quality, high value articles to your…
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How to target the right clients online
If you’re struggling to attract enquiries via your website, there’s a good chance that it’s because it’s not targeted enough. One of the most common mistakes businesses make with their marketing is to…
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