Pure Ortho is a well-established orthodontic practice that came to us with a core purpose to maintain their excellence, as well as improve their ongoing relationships with NHS and private patients.
They specialise in NHS treatments for children, and private orthodontic treatments for private patients including cosmetic braces. They needed a bespoke website to provide clinical, but friendly information which would be accessible to all patients to make them stand out against their competitors.
What makes them different is that they are a diverse, multi-level team of specialists, and we wanted this to come across in the design of their new website. Their website uses a lot of clean and realistic imagery which is appealing to their patients, this is because they are not intimidated by overly manipulated images but rather have a more natural and direct equivalent.
The focal point is on the main homepage, the design is strategically tiled with simple colours all pointing to vital information as well as contacts. The way it is designed makes it easier for patients to find contact information quickly as well as how to make an enquiry or book a consultation, all with minimal content.
With the new website, Pure Ortho is benefiting from a new refreshing change and new patient enquiries each month.