Sleaford Smiles wanted us to create a fresh, sleek but functional website for new and existing patients. Many of the practice’s existing patients are aged 45+ and the site needed to appeal to them, while also capturing the attention of new patients who tend to be young professionals in the 25 to 40 age bracket.
Sleaford Smiles is all about patient-centred care. The practice wanted a small site that could incorporate a lot of treatments, as well as supporting information.
We used Sleaford Smiles logo as the starting point for the visual feel of the website, taking our colour palate from this, as well as subtle design elements such as the play icon on videos or the design of the testimonial panels.
Adding the swirling light grey design to the header of the contact form was just one of the many subtle but effective ways we added personality to the site. The textured background, noticeable on the footer of the site, also adds another dimension to each page.
Finally, we included videos on the website about many of the treatments offered by Sleaford Smiles. Videos can communicate a lot of information quickly and demonstrate how many of the cosmetic dental treatments offered by the practice can literally change lives.