If you’re not aware of the digital trends of your industry, you could be losing out to your competitors. We’re here to make sure that doesn’t happen!
Keeping up with digital marketing trends can help your clinic stay ahead of the competition, attract new clients, and retain existing ones. From social media marketing and email marketing, to search engine optimisation, and content marketing, there are a variety of trends that can help your clinic reach its target audience and grow your business.
As a market leader in providing digital marketing services for the aesthetic industry, we have put together information on 8 crucial digital marketing trends that every aesthetics clinic (new and established) should be following. Get behind these and you should not only raise your brand awareness but also take your sales to the next level.
1. Preparing your digital marketing in advance
Digital marketing can be overwhelming. Where do you even start? We suggest a marketing plan and a calendar of social media posts. These could be game-changers for your business. By taking the time to plan out your digital marketing strategy in advance, you can ensure that your brand messaging is consistent, your content is engaging, and your campaigns are optimised for maximum impact.
2. Using TikTok to promote your aesthetic clinic treatments
TikTok has over 1 billion active users worldwide. As an aesthetic clinic, you can leverage TikTok to promote your services and attract potential clients, by creating short videos. These videos might showcase your clients’ aesthetic results, or explain how your treatments work. Don’t forget to use popular music, and trending hashtags, to increase the visibility of any videos you make!
3. Upping your social media marketing game.
Social media marketing is an essential component of any successful digital marketing strategy. If you’re not using it effectively, you could be missing out on lots of revenue. Plus, the need to play the social media game correctly has never been so important. The demand for treatments is increasing fast and aesthetic clinics are popping up everywhere to service that demand. Let’s make sure you’re in front!
Your social media content should be engaging and informative, educational and entertaining. It can include ‘before and after’ photos, informative explainer videos, and blog posts that address common questions, or concerns, related to aesthetic treatments.
Also, remember to respond to comments and direct messages, as well as actively seek out and engage with relevant hashtags, and accounts. This will all increase engagement with your followers and push you higher up the Facebook algorithm, with the result of getting your treatments shown to more people (for free).
4. Using social media paid ads
Aesthetic treatments are a visually driven industry, which makes social media, a perfect platform for advertising. If you have a substantial customer base, it’s likely that you’re already fully on board with the power of paid social media ads. They can bring about dramatically impressive results for your business and to get the best results, here are some of our top tips:
- Make your ads visually appealing.
- Showcase the results of your treatments.
- Use high-quality images and videos that highlight the ‘before and after’ transformations.
- Use a consistent visual ad aesthetic to create a cohesive brand image.
- Target your audience by age and location.
- Consider that some treatments will be more popular in certain regions.
- Track and analyse the performance of your ads regularly.
5. Putting more effort into your SEO
SEO stands for search engine optimisation. It’s the practice of getting websites to appear higher up the Google search result listings. Google search is where potential customers are searching for aesthetic treatments because they’re in the market to buy them right now. On social media, your audience might be the right demographic to be interested in your treatments, but there’s no guarantee they’re in the mood to buy yet.
For the purposes of your own SEO, you should be strategically placing keywords into your website copy, as well as providing valuable, focused information about your treatments. Offering quizzes and surveys on websites are particularly popular at the moment because they engage visitors, and encourages them to become more immersive in your website. The longer they stay on your website, the more Google will smile at you.
6. Google paid ads.
Google ads aren’t the cheapest option, but they do give you an opportunity to target people who are actually searching for what you’re selling in your local area. They are particularly handy if your business is not yet organically on the first page of Google for the search terms you want to be found for eg Botox, laser hair removal etc.
Use your ads to target specific demographics and locations. Always make sure to monitor the performance of your ad campaigns. In this way, you can improve on what is working, and tweak what is not.
7. Researching the digital marketing campaigns of your aesthetic clinic competitors
Online market research can help you identify your competitors’ strengths and weaknesses.
It can also help you understand their pricing, strategies, marketing, tactics, and customer, engagement techniques. By analysing this information, you can make informed decisions about how to differentiate your clinic, improve its digital marketing efforts, and attract more customers.
Making your USP and flagship treatments different to those of other clinics in the area could give you an edge and make you stand out. For instance, if everyone within a 5-mile radius is offering lip fillers, why don’t you make HydraFacials your ‘thing’. And then you can offer your HydraFacial clients lip fillers as an add-on. Obviously, if you do a good job, you’ll get repeat custom in both HydraFacials and lip fillers!
8. Measuring your digital marketing performance
By measuring your digital marketing performance, you can identify which of your marketing channels are generating the most traffic, leads, and conversions. This will allow you to allocate resources more efficiently, and focus on the strategies that are driving the most significant return on investment.
To measure digital marketing performance, you’ll need to track your website traffic, click-through rates, conversion rates, and engagement metrics. This data can be obtained through various tools, such as Google Analytics and social media analytics.
By analysing this data regularly, you can identify trends and patterns that can help you optimise your campaigns further. For instance, you may find that certain types of content or social media posts are generating more engagement than others. Armed with this information, you can adjust your content strategy to focus more on what’s working. And less on what’s not.
Need some digital marketing help for your aesthetics clinic?
With so many digital marketing strategies available, it can be overwhelming for businesses to know which ones to focus on. This is where a aesthetics digital marketing consultant can be invaluable.
By understanding the unique challenges and opportunities of the aesthetics industry, an expert aesthetics marketing consultant can tailor a digital marketing strategy that is effective and relevant to the business.
This can include optimising a clinic’s website for search engines, creating engaging social media content, and utilising email marketing campaigns to reach potential clients. Investing in a digital marketing consultant, who knows your industry can ultimately lead to increased brand awareness, more customers, and higher revenue for your aesthetic clinic.
If you need a hand or some advice, please get in touch with our friendly expert digital marketing team here at Cosmetic Digital.