The start of the year can feel like a time of ups and downs. While some of your clients have committed themselves to strict resolutions and are focusing on looking and feeling great, others may be tightening their purse strings after an expensive holiday period. Surprisingly, this time of year is one of the best times to target new clients, while keeping your existing patients loyal.
There are lots of ways you can engage, intrigue and align with new clients. At Cosmetic Digital, we practice what we preach – so many of the tips we’re about to share with you are things we’ve successfully done ourselves. Here are our top 5 ways to reach new clients.
Revamp your website
It might sound obvious, but your website is the perfect place to start. It’s a digital representation of you, your business, and the products, services and treatments that go with it. It’s also important that your site feels modern – both in how it looks and how it feels to use it. If your website is looking tired and outdated, what does that say about your brand and your offering?
Reward your clients
Take note of those drained bank accounts and turn it into a positive by launching a new product or treatment package that offers new clients some real value. You could even ask your existing patients to do some of the legwork, asking them to refer a friend for something special that will benefit them both.
Shake up your social
New clients often have a mental checklist when researching a clinic or practice. One of the things they’re looking to find out is how you talk about your business and your staff, and how you interact with your existing patients. If you’ve been neglecting your social media, now’s the time to show it some love.
Go mad for ads
There’s no shame in advertising you and your business – after all, it’s an ever-crowded and competitive market, and you need to do all you can to stand out and educate those potential new clients. Through Google Ads, you can run a campaign to target clients you might not have been able to reach before and can track who’s coming to your site and what they do when they get there.
Reach out through email
Encourage your site visitors to subscribe to your emails and you’ll have a whole new way to market your business. Whether you want to share information on your treatments, advertise a competition or offer, or simply connect in a more personal way, email is a great channel to try.
Build a brilliant blog
There are lots of good reasons to build a blog onto your site, including:
- Tell clients more about you, your business and your ethos
- Share interesting info on new treatments and products
- Give clients more detail on services you offer
- Incorporate SEO to boost search rankings
- Involve your team for quick updates, without the need for technical knowledge
Alongside these, incorporating a blog can help you appear more personal and approachable to new clients, as well as relevant to their needs.
Work on your SEO
It’s not enough to have a fantastic site full of engaging content. You also want your site to be ranking higher for searches, preferably at the top of page 1. This helps in targeting clients who are actively looking for the treatments, products and services you offer. The most effective way to do this is to give your site an SEO overhaul, peppering keywords in the right places, in the right quantities, to climb the rankings on Google.
Take time to build trust
At Cosmetic Digital, building trust is something we do with our clients every day, but we know it can feel difficult to build a connection with an anonymous visitor to your site. There are lots of ways you can do this, from cleaning up the appearance of your site to ensuring you have key hero pages that potential patients will be sure to search for. There are lots of tips on this specific topic in our blog post here.
Remember it’s a numbers game
When it comes to business, numbers often do the talking. The more pages you have, the more content there is on the site – so the more to interest your visitors and the more Google can index. The more positive reviews you have, the more reputable your business appears to new clients. And the more before & after images in your gallery, the more you show of your treatments.
Be the king (or queen) of consistency
Whatever you promise, be sure you deliver. One way to ensure you do this is by incorporating the same key words that you use on Google ads to the pages they click through to, reinforcing that you offer the treatments you say you do, or can treat the symptoms your visitors are searching for. Another aspect of consistency is to ensure all elements of your business are up to the same standard – so just as you’d invest in a hero page for your site, invest in your blog, too.
Of course, this top ten is just the tip of the iceberg. For further insights into ways to reach new clients, amp up your digital marketing, or work on the design and development of your site, get in touch with us today.