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James Willis Faces was recently voted the number one clinic in the UK and Europe for customer service and product knowledge in two mystery shopping surveys by Allergan. The clinic is also one of the few in the UK to be registered with the Government-approved IHAS. Having created the previous James Willis Faces website, they were keen for us to carry out a redesign to reflect the growth of the clinic, which included a move into new premises. It was important to highlight Dr Willis’ skills, experience and reputation, as well as the range of treatments available, in a stylish and approachable way.
We designed the website to help people find the right treatment by searching in a number of different ways – they can look for the treatment, the issue they want to correct, or even by their age group to discover more about what might be the most suitable option. The website features some stunning images of Dr Willis and the team at work, as well as a number of engaging and informative videos.
The web design is mobile responsive, so that visitors to the website get a consistent experience across devices. When people view the site on their mobile phone, the Home screen takes them to a video about the practice, the option to take a tour and a headline that shows this is the number one clinic in the UK. All visitors need to do is click on the phone icon at the top of the page to call and book an appointment.
To help build the James Willis Faces brand identity, we have created a number of treatment leaflets and open evening print marketing to promote and support the work carried out at the clinic. The brand colours and strong logo are all easily recognisable.
“Cosmetic Digital have transformed my facial aesthetic business from a low-key addition to dentistry to a burgeoning business in its own right. From initial contact, through a well-designed marketing strategy to comprehensive after sales service this innovative company has provided a personal and bespoke facility. From the outset, Cosmetic Digital demonstrated a clear grasp of my business needs and with great creative flair created a very successful marketing plan for me. Initially I was concerned about the modest financial commitment on marketing. They have given a superb return on my investment with a successful well-crafted marketing campaign. Efficiency, creative design and attention to detail have been the hallmarks of the service provided by Cosmetic Digital.- Dr James Willis
I would recommend Cosmetic Digital unreservedly to any business wishing to raise its profile above that of its competitors and to increase its turnover.”