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When we were brought in to rebrand the Campbell and Peace dental practice into The Campbell Clinic, our brief was to create a patient-focused, treatment-based site that focuses on what makes The Campbell Clinic unique: customer service, a 10-year treatment guarantee, and the highly skilled team. There are two distinct customer groups for The Campbell Clinic – patients and dental professionals – therefore, we created a website that let users navigate easily to The Campbell Clinic treatment pages or The Campbell Academy
The design is stylish, bright, detailed and interactive. We used circles throughout the website to create a different look that flows from the logo. Our aim was to keep the function of the website simple and make it as easy to navigate around as possible. For this reason, the navigation is different depending on where the viewer is on the website. On the Home page and in the side bar of the treatment pages, we consistently shout about The Campbell Clinic’s 10-year guarantee on premium dental implant treatments because it sets the practice apart.
The Campbell Clinic website is mobile responsive, which means that it adapts how it displays to fit the screen and device on which it is being viewed. As well as the main navigation, there are mobile-friendly buttons, which help take people to the area of the site they’re looking for.
We have worked with Colin Campbell for many years through various incarnations of his practice and the marketing to support it. As well as creating a wide range of print marketing, such as practice brochures and patient leaflets, we also produced QR codes for Colin to use on his business cards, social media and on the practice’s print marketing.
“I recently used Cosmetic Digital to design a branding package and website for my business. The level of service provided was excellent and the team had some brilliant ideas to bring things alive. The quality and creative input have made the website really stand out and this has been commented on by several people already I would not hesitate to recommend Cosmetic Digital to anyone.”- Mr. Colin Campbell, Specialist in Oral Surgery