The perfect cake for your special day
H&P Design have worked with Liz, at Queen of Herts Cakes to produce everything from her company name and brand identity through to her website for her bespoke cake company in Harpenden, Herts.
As business was going from strength to strength, Liz now wanted to expand into the wedding cake market and came to H&P for help in designing some print material. Liz wanted specific literature for this bespoke service with the main focus of the leaflet to showcase some examples of the wedding cakes she had created.
The leaflet we have designed is full of beautiful images of the wedding cakes that Liz has created and their colour and detail really do bring the print to life. Not only do they make the leaflet stand out from competitors, it also gives the customer a greater idea of what to expect from Liz and the level of care, quality and attention to detail she takes in creating the perfect cake for every client.
Strong call to actions to book an appointment with Liz to discuss ideas is teamed with language that emphasises the personal level of service and care that is associated with such an important part of wedding planning. The service process is highlighted by simple and easy to understand symbols on the back of the leaflet. It was important to make this as clear as possible as wedding planning can be stressful and Liz wanted to show that the process would be step by step, simple and efficient.
Liz’s awards and accreditations are incorporated into the leaflet as a sign of quality in her craft and design. People want the best for their special day and highlighting these points via professional logos gives the viewer quick acknowledgment of Liz’s abilities.
The final touch to give the leaflet an extra special look was the stunning metallic gold ink used in the logo and throughout the print to complete this beautiful presentation.
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