The Brief

Their new website needed to highlight the discretion with which they treat their individual clients, who are often in the public eye, as well as the high-quality expertise of their staff. Since its launch, Step One’s website has brought them a huge amount of new business and new enquiries.

The Strategy

As their luxury treatment centre is located on the Costa Blanca in Spain, Step One Recovery wanted to emphasise their beautiful surroundings. We used lots of images of their Mediterranean estate, in order to demonstrate that their professional and calming retreat would remove addiction sufferers from the challenging intrusions of their everyday lives. Just like the full website, the mobile browser also provides simple navigation, so visitors can easily identify their symptoms and available treatments.